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Kathleen Hesketh

Experienced Freelance B2B Copywriter, Editor
Experienced Freelance B2B Copywriter, Editor
  • Granby, CT
  • April 30, 2021

I am a B2B writer with over ten years of experience helping businesses meet their objectives through original and insightful content.

I draw on knowledge and experience gained during my writing career and as a senior manager of content development to make sure your story unfolds in a way that is innovative and engaging.

I've learned that no matter your topic, the fundamentals of content marketing don't change. Every piece needs to engage by solving for critical challenges. By combining this approach with solid research, interviewing and copywriting skills, I am comfortable writing for many different industries.

Most commonly, I work with clients in the financial services industry on white papers, web copy, blogs, articles and brochures, but don't mind changing gears and readily pick up new topics, voices and styles.

 

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Graphic Designer

Education

Bachelor of Arts @ Brigham Young University
Apr 2020 — May 2020

Experience

Senior Freelance Copywriter and Editor @ Concepts and Solutions - self employed
Jul 2014 — Current

Efficient and professional writer and editor experienced in business
writing, copywriting, storytelling, and editing. Helping major brands and
small businesses to create content that raises awareness, engages the
audience and converts leads to clients:
• A story-teller at heart with the ability to isolate the most critical aspects
of an article or content piece, simplify complicated points, and bring
them forward in an engaging manner
• Experience across a broad range of subjects, including healthcare,
insurance, IT, medicine, travel, pets, and life sciences
• Strong research capabilities and the expertise to find and turn credible
information into polished, original written work designed to engage the
audience
• Versatile, able to tailor voice and style to the needs of the client
organization or publication
• Editing capabilities to simplify complicated thoughts, ideas and
processes, making them easily accessible to a broader audience
• Creative abilities and experience with Adobe Creative Suite, particularly
InDesign, Illustrator and Photoshop
• Working knowledge of SEO principles as well as WordPress
experience

Senior Marketing Manager and Vertical Content Specialist @ Genpact
Dec 2009 — Jun 2014

Reporting directly to the vice president of North American marketing,
supervised the content initiatives for specific industry offerings of a multinational
business process management firm, acting as writer and chief
content editor for multiple industries.
• Established best practices for content creation, including opportunities
for repurposing, enabling faster execution and use of materials
• Promoted organizational services and solutions by generating
discussion on a wide range of topics through the creation of various
content pieces, including articles, white papers, blog posts and emails
• Created and controlled primary content development schedule
• Managed freelance writers as necessary, assigning projects and editing
work
• Utilized strong creative style, along with a working knowledge of
Photoshop, Illustrator, InDesign and PowerPoint, to produce strong and
varied ad, sign, email, brochure and presentation designs and layouts

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