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Katelyn Van Gool

Email Marketing Specialist and Content Writer
Email Marketing Specialist and Content Writer
  • Anywhere, Canada
  • June 13, 2025

I am an Email Marketer and Content Writer.

My goal is to increase client site engagement through email campaigns and written content such as: welcome sequences, content teasers, flash sales, webinars, minicourses, articles, blog posts and more.

I have an Email Marketing Certification from Jon Morrow's Smart Blogger Campus and am working toward a Content Marketing Certification in the same program.

Feel free to get in touch with me! Writing samples are available upon request.

E-mail
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Other Freelance Job Category
Digital Marketing Specialist
Writing Topic
Creative, Marketing and Public Relations, Technology, Travel, Gaming, Hobbies

Education

Email Marketing Certification @ Jon Morrow's Smart Blogger Campus
Apr 2024 — Nov 2024

Email Marketing Certification from Jon Morrow's Smart Blogger Campus - Email Marketing Certification program

Various Certificates @ Online Learning Courses
Apr 2023 — Mar 2024

• Writing Interactive Stories for Video Games & Other Formats
• Narrative Design Master Class: Write stories for Video Games
• Science Fiction and Fantasy: How an Anthropologist Designs a Fictional Society
• Writing Authentic Fiction: How to Build a Believable Character
• Creative Writing Essentials: Writing Stand-Out Opening Scenes
• The Psychology of Player Experience: Game Design Fundamentals

Certificate in Publishing @ Toronto Metropolitan University (formerly Ryerson University)
Sep 2014 — Jan 2015

Certificate in Publishing from the Chang School of Continuing Education

Bachelor of Arts, Honours Program @ Queens University
Sep 2009 — Jun 2013

Drama/History Double Major

Experience

Email Marketing Specialist and Content Writer @ Freelancer, Self-Employed
Apr 2025 — Current

• Provide effective email campaigns of various types including Content Teasers, Welcome Sequences, Flash Sales, Webinars and Minicourses
• Increase site traffic through these campaigns, improving business reach and impact
• Evaluate existing campaigns to suggest enhancements for better click-through-rates
• Write different types of engaging content, including articles, blog posts, landing pages
• Communicate clearly with clients to ensure a smooth collaboration

Development Tester - UI Specialist @ Ubisoft Toronto
Sep 2018 — Apr 2025

Multiple Projects: Far Cry 6, Far Cry 6 DLC: Lost Between Worlds, XDefiant, Splinter Cell Remake, Unannounced Project
• Collaborate with testers, writers and other developers to thoroughly test changes across multiple platforms before integration into the main game
• Participated in career track development training focused on creative game writing
• Work with people from multiple disciplines – Level Design, Narrative, UI etc., to ensure features support the intended overall designs
• Created and managed documentation about game UI features to ensure accurate and effective testing across the game
• Take initiative and communicate with testers in other areas of production to ensure bugs found outside the UI features are reported and fixed to create a more polished game
• Think creatively to discover edge case, hard to anticipate issues
• Create comprehensive and detailed test plans and tasks for self and others to test features thoroughly and effectively
• Independently manage shifting priorities, timelines and a dynamic workload
• Act as a liaison between developers for bugs that affect more than one area of the game
• Consistently commended by peers for a friendly, approachable attitude and responding in a timely, detailed manner to developer requests and questions

Digital Production Assistant @ University of Toronto Press
Jul 2015 — Nov 2015

• Reviewed XML files and accurately corrected errors using oXygen
• Migrated archival and newly published content to a new on-line platform improving availability for consumers
• Modified and added content to the department website increasing number of visits to the site
• Proofread newly uploaded files for errors and inconsistencies providing quality documents for sale

XML Workflow Specialist @ University of Toronto Press, P-Shift
Jun 2015 — Jul 2018

• Streamlined workflow and increased efficiency through the editing and creation of internal documentation resulting in increased speed of completion of projects
• Participated in testing of newly created tools by identifying bugs reducing the time needed to create EPUBs by approximately 40%
• Provided ongoing technical support to internal team members due to high level understanding of the workflow process
• Entrusted with the integration and training of new employees into the team
• Commended for responding consistently in a timely manner to requests and questions regarding typesetting queries, InDesign and XML first workflows increasing submission project volume from customers
• Represented and promoted P-Shift and University of Toronto Press at industry conferences by providing in-depth customer and sales support
• Effectively managed a dynamic workload and met multiple deadlines by collaborating and communicating with team members
• Received ongoing positive feedback directly from customers concerning the quality of products delivered to them on a timely basis

Production Intern @ Fitzhenry & Whiteside
Mar 2015 — Jun 2015

• Created ebooks using InDesign, Photoshop, Sigil & CSS style sheets
• Contributed to the creation of a highly successful and well received ebook publication
• Provided accurate and reliable proofreading of pre-published material ensuring delivery of quality products
• Commended for effective time management

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