Julia Borgini

Conversational tech copywriting for your B2B tech & SaaS customers.

Get digital content that speaks to your customers in plain language, so you can grow and increase revenues (without the headaches of writing it all yourself.)

You know the tech details are important, but you're not good at expressing your business in regular, plain English. Tech specs will hook some of your audience, but rest, the people on the business side of things, will ignore you. Their eyes will glaze over at all the jargon.

So, how can you get their attention too?

By writing like a human, for humans.

Put my 20+ tech industry and professional writing experience to use for your B2B tech or SaaS company. I'll help you educate & engage readers and grow your business, all without a massive effort on your part.

Some of My Samples

• How to build an effective edge IoT architecture
• 5 ways a remote hands data center ensures colocation success
• Initiative aims to improve data center incident reporting
• How a Podcast Can Help Your Freelance Copywriting Business
• How to Create a Portfolio for Your B2B Business If You’re a Ghostwriter
• Using Email Courses as Lead Generation for Your Writing Business

And those are just the bylined ones. Most of my work is ghostwriting articles, blog posts, white papers, and reports for my clients.

My work has appeared in major publications online such as Entrepreneur, Inc.com, Forbes, Lifewire, CrazyEgg, KissMetrics, B2BNewsNetwork, and Social Media Examiner.

I've worked with B2B marketing agencies, B2B tech companies (late-stage startups & medium-sized ones), Fortune 500 tech companies, and everything in between.

How I Can Help Your B2B Tech or SaaS Business

1. Conversational Tech Copywriting: I'll write brand-new content or copy that you can plug it into your latest content marketing campaign, customer success program, chatbot, or online help portal. Use it wherever you like, however you like to engage, educate, and tell your story.
2. Conversational Repurposing: You've invested in your content library and it's worked for you once. Let's multiply that investment by repurposing it into something else your audience can read, use, and share. Whether you want to turn a big asset into many smaller ones, or go the other way, it'll work just as hard for you in its new format & channel.

Project Types I Write

• Online articles
• Ghost-written & bylined blog posts
• Email newsletters
• White papers (<5 pages)
• Short reports
• Product pages
• Category pages
• Case studies & success stories
• Press releases
• UX content updates
• Tech copy edit & proofreads

My Areas of Expertise

• Content marketing for B2B tech firms
• B2B marketing
• UX content
• UX strategy
• Blockchain technology (but not crypto)
• Big Data
• AR/VR and mixed reality
• Document & content management systems
• SaaS & other cloud software apps
• Digital marketing technology
• Finance and fintech
• Video games
• Freelance copywriting
• Freelance business management & admin

My Tech Credentials

I've written for 30+ different B2B tech companies and 45+ different tech products or services. I've been a professional writer for 20+ years and worked in 15+ different tech verticals or markets.

While I'm not a developer, QA analyst, or tech product manager, I've worked with enough of them to understand their language, mentality, and creativity.

I'd love to hear from you and see how we can partner to make your tech content marketing more human and conversational.