Johnathan Vance

Own the entire performance marketing strategy as well as the content strategy. Devise critical messaging and strategy elements linking them directly with revenue generation. Manage team members and provide editing/mentorship. Oversee relevant KPI selection and monitoring, providing reports and showcasing results to key stakeholders. Guide executive leadership in creating a cohesive, meaningful content strategy that not only produces results but defines the go-to model for other business units.

Devised and implemented digital strategy from scratch to ensure seamless workflow. Drove and tracked additional leads and subscriptions with webinars, paid media, content, and email campaigns. Leveraged advanced staff management skills to manage staff members, while providing guidance regarding targets set forth by the CEO. Steered significant efforts in ideating and implementing new strategies to further growth and own results.

Developed and executed various digital marketing strategies, including SEO, content, PPC, outreach marketing, and social. Crafted original content pieces, such as landing pages, blog posts, infographics, guides, white papers, and other proprietary processes to rationalize overall digital marketing strategy. Led overall strategy to deliver path to revenue.

Created blog posts, press releases, newsletters, email campaigns, paid media campaigns and marketing materials for a variety of industries. Deployed search engine optimization (SEO) strategies to elevate client’s online presence, drive traffic, and encourage clicks. Conducted detailed research on client subject matter and created industry-related content to highlight client’s knowledge and expertise in field to drive business.