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Jennifer Nelson

Freelance Writer and Content Creator
  • Moose Jaw, Canada
  • January 24, 2025

Digitally savvy strategist and award-winning storyteller with nearly two decades of experience crafting immersive storytelling across multiple platforms. Proficient in digital marketing, SEO, and WordPress platforms, with a proven track record in brand development, stakeholder engagement, and audience connection. Recognized for creating impactful narratives in tourism, conservation and travel industries. Seeking opportunities to leverage expertise in writing, strategy, and partnerships to drive growth and innovation in content creation.

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Creative, Family, Food and Drink, Health and Wellbeing, Home, Lifestyle, Marketing and Public Relations, Personal, Travel

Experience

Contractor (Research, writing and editing) @ Canadian Geographic
Jan 2025 — Current

• Challenge Development, Canadian Geographic: Collaborated with Canadian Geographic to research and edit high-quality, engaging questions for their National Geographic Challenge, an annual competition designed to test students' knowledge of geography, environmental issues and conservation. This work involved balancing educational rigor with accessibility to create a meaningful learning experience for participants (link).canadiangeographic.ca/en)).
• Collaboration with Métis Nation Saskatchewan and Canadian Geographic: Developed the booklet MNS Guardians: The Past, the Present and the Future, which celebrates Indigenous Guardians reclaiming stewardship of traditional territories through conservation and cultural preservation efforts.

Freelance Communications Consultant @ MODERNSPEAK
Apr 2024 — Feb 2025

• Provide consulting services for MODERNSPEAK, a digital PR agency, with a focus on writing, research, marketing and social media/content development and scheduling.
• Assist in building profiles for entrepreneurs as thought leaders through strategic content development and communications planning.

Freelance Travel Writer, Photographer, Author
Jul 2011 — Current

• Collaborate with destinations, brands, restaurants and attractions to create compelling written, digital and visual content that drives engagement and visitation.
• Develop immersive and inspirational storytelling through collaboration with editors, pitching story ideas and crafting content that resonates with audiences.
• Contribute extensively to prominent outlets such as Toronto Star, Globe and Mail, enRoute, Canadian Geographic, Explore Magazine and Chatelaine, among others.
• Garner media placement in editorial and branded content including international publications in four languages.
• Regularly featured as a travel expert on CBC Saskatchewan’s The Morning Edition and Global News Morning Regina.
• Co-authored 110 Nature Hot Spots in Manitoba and Saskatchewan (2019) and contributed to 150 Nature Hot Spots in Canada (2020).
• Member of the Travel Media Association of Canada (TMAC) and the Adventure Travel Trade Association (ATTA).
Achievements:
• Recognized with multiple awards for writing, photography and contributions to Canada’s travel industry, Indigenous tourism and conservation.
• Developed a strong industry reputation as a trusted and sought-after storyteller with diverse expertise

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