- Salisbury, United Kingdom
- February 17, 2022
I’m a writer. I started in earnest about thirty years ago writing columns and features for newspapers and magazines.
For the last twenty years or so I’ve been a commercial copywriter writing brochures, blogs, web content, customer communications, user guides, press releases, case studies, profiles, features, and video scripts.
For many years I was also on the brand-approved agency roster for BT (B2C and B2B), writing websites, customer communications and lots of other stuff for the multinational.
I also write for myself, for the joy of writing.
Copywriting is mostly about putting on the customer’s specs and seeing things from their perspective. And then talking with them in an engaging way, in the right tone of voice. It’s that simple.
Education
Based in Russell Square London and Mombasa Kenya.
Good fun.
Experience
Worked with many different people and organisations on many different writing/publishing projects (some regular, some one-off assignments; many customer communications). Clients have included:
ADP, A J Blake, Alexander Consulting, Aristocrat, Arrival Marketing, BDT Invest, Bostock and Pollitt, Boyer Allan Investment Management, BSS Digital, BT, BT Business, BT Indirect Channels, BTinternet, BT Openworld, BT Openzone, BT Yahoo! Internet, BT Wholesale, BT Wi-Fi, Capcom, Carnival, Climate Change Capital, Clockwork Web, Complete Cruise Solutions, Considerate, DataDialogs, Datasouth, Deepend, Digital Marketing Direct, E-mail Vision, Eurocall, Exchequer Software, First Thirst, Frizzell, FT, Glulam Supplies, Hamworthy KSE, Hearing Link, Hill Publishing, Intergage, Industrial Rubber, Lawdit, Living Heritage, Logix, Logon4london, London Advertising, London Pass, LV=, M-Corp, Mandarin Oriental Hotels Group, Massive Analytic, Microsoft Business Solutions, Naish Felts, NatWest, Panasonic, Parker Baines Group, Peregrine Communications, Pushbutton-Creative, RecommIT, Regus, Rich Interactive, Royal Bank of Scotland, Salisbury Diocese, SAS, Smile Train, Sovereign, Springdale Mortgage Corp, StayingClose, Stent, Sun Microsystems, Team Recruitment, TFG Sports, The Chapel, The Email Academy, The Giving Machine, Ukash, Unibet, Unigraph Design, Webvideos, Winterthur, Wolsey Securities, Zellweger, Zurich Esitrak.
Expertise: copywriting, feature writing, publishing, photography and production management. Web content work includes: web sites, web style guides, blogs, customer (CRM) communications, sales and marketing emails, email newsletters, billing and service emails, automatic emails, error messaging, disclaimers, small print, product descriptions, instruction manuals, user guides, FAQs, order pages, CD-ROM and video scripting.
I often work with designers and media agencies, when not directly with clients.
Associate publisher: Heathrow Taxis, London Keys, Marsh & Parsons, McDonald’s, Passport (four directories/indexes for London); support on these London magazines: The Green, The Hill, North West, South West.
Partnered with fellow writer Jon Resnick creating promotional items for the 1997 handover of Hong Kong to the People's Republic of China.
Products included frequently sold out and globally acclaimed Canned Colonial Air, The Great Chinese Take-away t-shirt, Entrances/Exit Hong Kong Passport stamp t-shirt, The Rugby Sevens t-shirt.
Worked with many different people and organisations on many different writing/production/publishing projects (some regular, some one-off assignments). Clients included:
Alfred Dunhill, Asian Sources (books), ATV, British Airways (newsletter), Business Traveller (magazine), Chase Manhattan, Cheney Communications (production; picture editor, columnist), Chestertons (newsletter), Christoff & Co, Colombian Emeralds, Desco, Electrolux, Harbour City (magazine), Heathcote Williams (photography), Hong Kong Standard (features), HongkongBank (magazine), HSBC (magazine), Hyatt International, Inter-Continental Hotels & Resorts (magazine), Jebsen & Co (book), La Perla, Lane Crawford (magazine), Le Salon, Mandarin Oriental Hotel Group (magazine), Marco Polo Hotels (magazine), Marguerite Lee, Marks & Spencer (newsletter), Regent Arcade (newsletter), Regent International Hotels (magazine), Saatchi & Saatchi (advertising), Seatrade (columnist), Securicor, Showcase (magazine), Sotheby’s (newsletter), South China Morning Post (columnist), Standard Chartered (newsletter), Sunday Post (columnist), SuperStock (photography), Tatler (magazine), The Peak (magazine), Time Out (magazine), TV Times (HK), TVB (presenter), Wharf Holdings, Yaohan Foods, Yoptin.
Expertise: publisher, production manager, columnist, copywriter, feature writer, photographer.
Publishing clients included: Four Seasons Hotels & Resorts, Hyatt International, Mandarin Oriental Hotel Group (magazine), Regent International Hotels, plus in-house title The Peak magazine.
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