- Massachusetts
- February 12, 2025
Erika is a content writer with over 4 years of experience in creating D2C email campaigns, website content, blog posts, and humor articles. She is skilled in using research and interviews to develop a strong brand voice while utilizing language guides to seamlessly blend her work in with existing content.
In addition to being an adaptive writer, Erika has a strong comedic voice and her humor articles have been published on websites such as Points in Case, Slackjaw, Jane Austen's Wastebasket, and more. She is also the creator of the Substack newsletter, Emails from Grams, which follows the email correspondence between a wisecrack New England grandmother and her grandchild.
Experience
● Crafting longform content that provides insight with a creative flair that appeals to readers
● Utilizing language guides to adapt tone, format, and voice to meet client needs
● Researching a diverse range to gather information to bolster the strength of the piece
● Led program presentations, making complicated information easier for users to understand
● Conceptualized content that aligned with language and brand guides for multiple clients
● Lead subject matter expert of the nontraditional worker community and main resource for company
● Researched industry and community trends and regularly updated internal teams
● Collaborated with internal teams to brainstorm new campaigns and initiatives
● Owned content writing for multiple clients, including email marketing, websites, SMS, and social media
● Developed brand voice guides and assisted in implemented storytelling elements across various platforms
● Managed WordPress website updates, and provided technical support with outgoing emails
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