- Maldon, United Kingdom
- February 19, 2024
I'm a fully trained British journalist and content marketer with 16+ years’ experience in the industry. I currently freelance for top publications (Marie Claire, Reader's Digest, TIME, Forbes, Bloomberg etc), and big corporate clients (Nike, Western Union, Live Nation, Mastercard, Amazon etc). I write on a really wide range of subjects, from business and tech, to fashion and food. I am also experienced with a wide range of content types, from SEO-friendly blogs, to email blasts, white papers, social media posts, website pages, scripts, editorial articles and more.
You can find writing samples divided under various categories here: www.sparkycontent.com/portfolio
Education
-NCTJ-accredited three-year journalism degree. Modules included media law, media theory, shorthand and practical writing, design, video and radio production skills.
Experience
-Writing a mixture of hard news, soft news, and features for weekly newspaper
-Interviewing and maintaining contacts
-Reporting on court cases, inquests, council meetings, etc
-Writing, editing, and providing photography for international publications and clients on a wide range of subjects, from news and business, to science and tech, to design, travel, economics, fashion, food, and lifestyle
-Providing social media, content strategy consultation, and sponsored content for brands
--Copywriting and copyediting media kits, brochures, press releases, and white papers for brands and consulting agencies
-Heading PR and communications across the company’s 10 websites -Managing, editing, and writing sponsored content for advertising clients
-Negotiating and managing media partnerships
-Managing SEO and social media strategy
-Writing and editing news, features and lifestyle content for one of the most popular media outlets in Hong Kong
-Growing the social media following (from 17,000 to 55,000 Facebook fans)
-Commissioning freelance work and managing budget
--Single-handedly migrating the site from an online business directory into one of the leading lifestyle publications in Hong Kong
-Writing and editing all articles, social media content, and promotional material for the website and its clients
-Managing editorial budget, hiring and supervising a team of in- house and freelance writers
-Leading and executing branded content and advertising strategy, both in-house and for clients
-Managing a team of news, features, and travel writers -Sourcing, writing, and copyediting articles
-Project managing large batches of SEO-optimized content for international clients
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