Beena Jafri

With over 15 years of experience in the publishing and EdTech sectors, I bring a unique blend of creativity, technical expertise, and a passion for crafting impactful educational content. My current role as Assistant Manager (Digital Content) at LEAD School has allowed me to spearhead innovative projects like working on a “Techbook” (English), which is a digital NCF-aligned book with a personalized and interactive learning experience for grades 1–8. From its inception to the final deliverables, I worked as a core team member, creating various digital content (grammar games, listening activities and voiceover, personalised interactive activities, concept PPTs, and worksheets for epubs). I also work as a part of the English digital assessments team to create question papers and sample answers aligned with Indian boards (Rajasthan, ICSE, Karnataka and CBSE).

My experience extends internationally, as seen in my work on the Social Studies program for the MENA region at QBS Learning where I worked as a Co-writer, my consulting role with Yellow Brick Media (MOMENTUM Routine Immunization Transformation and Equity-MRITE and USAID project), and as Consultant- Copy Writer & Reviewer with UCWeb Mobile Private Limited (Alibaba Mobile Business Group, China). Each role has reinforced my ability to adapt to new platforms and guidelines while maintaining a high-quality standard. My expertise extends to social media copywriting, product descriptions, website content, blog writing, case studies, and other content types.

Throughout my career, I've demonstrated meticulous attention to detail; the ability to follow guidelines; strong time management abilities; adaptability to new technologies and digital tools for publishing and formatting content; identifying and resolving content-related issues such as discrepancies in information or digital functionality problems; and organisation skills to prioritise tasks and meet deadlines. Having worked with companies from India and beyond, and largely remotely, I can communicate and collaborate with diverse individuals/teams. Utilizing AI tools to generate initial drafts of content and combining it with personal creativity to align with the project’s requirement, doing subject research and creating plagiarism-free content, ensuring the accuracy and credibility of the information, referring to style guides, querying authors for doubts and so on are some skills that I am well versed with.