Ashley Chalmers

BS in Arts Administration; Marketing minor, Magna Cum Laude, Dean’s List, Presidential Scholarship, Award for Academic Excellence

Fiction writer represented by Curtis Brown (UK) and UTA (US)

• Contributing writer for The Spruce News and Homes & Gardens, covering lifestyle and home decor trends and news
• Senior Contributor to ASMALLWORLD Explorer, the online magazine for the travel social networking site
• Former copywriter for Moravia’s Hotel Editorial team, providing search engine copy for hotel results

• Developed and executed strategic publicity campaigns, including writing and creating press materials, pitching media and trend alerts and seeking press opportunities
• Maintained client social media platforms as requested, tailoring posts to match each individual voice and promote discussion
• Coordinated and executed events by maintaining RSVP lists, booking photographers, escorting press and following up with attendees to ensure coverage. Events included Victoria’s Secret Fashion Show and in-store initiatives, Heidi Klum’s Halloween, Bon Appetit Presents Feast or Fashion, Fashion’s Night Out and Fashion Week
• Clients: Brooklyn Decker, Adriana Lima, Camila Alves, Doutzen Kroes, Jessica Pérez, Nine West, The Accessories Council, Baccarat, Costello Tagliapietra, Curations with Stefani Greenfield and MODELINIA.com

• Served as main point of contact between Ad Sales team and internationally recognized clients: Macy’s, DirecTV, Unilever, American Express, DeBeers and Pizza Hut
• Assembled upfront presentations, including advertiser-specific decks and competitive analyses of other networks
• Enhanced the SSR program by assisting in training new SSRs on daily procedures, programs and client interaction and collaborated with senior management to implement the SSR Enrichment program by working with peers to present analyses of AETN advertisers
• Responded quickly and efficiently to time sensitive schedule changes, adhering to both internal deal requirements and requests from the client