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Write an ‘About Us’ page with Emotion and a dash of Humour

Trade Sign Co. Published: September 3, 2019
Work can be done remotely
Job Type
Company Type
Small Business


Hey everyone! I'm James, the owner/MD of Trade Sign Co.

I want us to shout about our story and mission, not bury it as an afterthought in the website footer.

The website is nearly finished and I've tried to write an 'About Us' page, but can't get our message/story to resonate emotionally without sounding boring...

Your job, should you choose to accept it, is to help discover and embellish the emotional/humorous personality that we strive to communicate without missing our Values and key business differentiators that make us unique.

Our audience are mostly creative professionals, caught between two worlds (of art and unrealistic expectations). Our customers usually own their businesses or work in very small teams, usually have a sense of humour, and work hard to hit tight deadlines.

We believe our industry is broken. Broken promises and unreliable lead times make us feel an uneasy pressure under tight deadlines and big expectations.

Our no-nonsense mission at Trade Sign Co. is to honour promises and deliver reliably. Our USP: Delivered on time or your money back.

Can you write an 'About Us' page that gets our audience engaged and saying "Yeah, I like these guys, they get me!"?

If you want to know a little more about the company, please read our company bio on ProBlogger or visit our website.

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