Description
We are looking for a Senior Direct Response Email Copywriter that would love nothing more than to write emails and sales letters focused on online coaches. For 10 years myself (Bryan the owner) and Will have written every sales letter and email. Millions of lines of copy. And it’s time to get fresh eyes and a fresh owner of this sales channel.
At the core of everything we do is a belief that humans are underrated, that we are created in the image of God. And when we turn our ideas into legit products that help people, the world is a better place and the kingdom expands. That’s why our mission is making it nearly impossible to fail for our clients to get customers.This allows our clients to have more impact, make really cool stuff, and not have to spend every waking hour worrying about revenue.
To do that, we need to grow our new clients per month from email marketing to 50. And that’s why we need you. Our marketing team is small, you’d be the third core team member. Which means you’ll have TONS of input into everything we do in marketing and sales.
We need you. Yesterday.
This role is a top priority in the company. Why?
We need to add a legit Senior Direct Response Email Copywriter to our team to help us do this.
We’ve been coaching companies and solopreneurs in marketing for 10 years and have worked with dozens of Inc 5,000 companies and are the behind the scenes coach of many of the popular marketers and celebrities you follow.
So if the idea of being the lead copywriter, concepting new campaigns, telling captivating stories and writing persuasive emails sounds exciting—keep reading. :)
This role is important because, without you, we will not have the capacity to expand our coaching program and reach more clients. We need you to help us change the world one client at a time.
What will you learn in this role?
If you come from an agency background, the singular focus on “one client” instead of chasing dozens of points of contacts around and being beholden to their whims, will make you fall in love with this role.
If you have been freelancing, but are tired of doing everything yourself and working alone, and you crave a healthy team on an exciting mission, you'll love this role.
If you’ve been working inside a company with a bad culture or bad leadership and really want to be part of a team that feels like a family, had competent leadership, a place you can really settle down at long term, you’ll love this role.
However, if you prefer highly defined day-to-day duties, don't really enjoy figuring things out, and trying new processes seems intimidating, you won't do well in this role.
There is 0 red tape at Growth Tools. We don’t care about how other people have always done things, how you have always done things, or what anyone's SOP is. What we care about is: 1) you love what you do every day and wake up excited to do it; and 2) our clients' success.
We ruthlessly measure both on a daily basis.
In this role you will be in charge of 3 core areas:
Core Area #1: Concepting - You love creating new hooks and angles that whet the appetite of our best fit clients. You know the right hook turns a light bulb on inside of the head of our prospects, gets them to start believing more is possible and then effortlessly leads them to schedule a coaching call with our team
Core Area #2: Writing - You write high converting email copy in your sleep. You know how to turn pains, complaints, desires and outcomes into email campaigns that convert. You whip up 5 part promo campaigns in your sleep. ChatGPT is of no consequence to you, an annoying amatuer that you laugh at.
Core Area #3: Strategy - You love zooming out to make sure the work you are doing is driving actual sales. You own the entire email marketing strategy and love this. Being a writing monkey isn’t enough for you, you want the entire thing.
In your role as Senior Direct Response Email Copywriter, you will own 1 number: new clients per month from email marketing
Sub KPIs that are important: # of bookings per week, % open and clicks
You’ll walk away from your time at Growth Tools having been an influential voice in creating and scaling one of the most innovative online education and coaching products that exists.
This role will have been a success if you say: “That was the best team I’ve ever been a part of and the product we created is a high watermark of my career!”
Who will you work with?
You will report directly to Ben Dahl, our Director of Marketing.
We are a different kind of company. Our team is close knit, collaborative, competitive, and we maniacally give shout outs when we catch each other doing good things! (We even deliver cakes weekly to celebrate, too.)
It’s possible to do work you love!
Where will you work?
We work remote and have for 10 years! We all work remotely and are scattered around North America from Vancouver to Cleveland, and Nashville to Birmingham. That means you have the flexibility to work from home or a coworking location.
What does Growth Tools do and why?
Growth Tools provides the tools and training to help online businesses once and for all solve the problem of getting more clients. We work primarily with teaching based businesses (course creators, influencers, coaches, etc.) to help them significantly grow their revenue and impact—including getting them on the INC. 5000 list. Our tools consist of 10 SaaS products that we give away for free. Our training consists of a 1:1 coaching business, Growth University.
We believe that humans are underrated and that we drastically underestimate what we’re capable of. While much of the news and social media is focused on the negative, we have seen firsthand what a hope-filled entrepreneur is capable of and how much good they can do! At Growth Tools, our job is to help every client grow their business so more people can be helped and more good is done.
Example:
One of our runs a small design studio. She works with e-commerce companies and helps them create beautiful websites that showcase and sell their products.
When we first started working with her, she had $0 revenue and had just given birth to her first child. 12 months later, while being an awesome mom, she also grew her studio to $100,000. This totally changed her life, gave her freedom to be creative, and truly pour out her best work to her clients.
Do you want to be on the front lines and directly involved with growing some of the coolest and more innovative companies in the world?
I look forward to talking to you.
PS: Here are 8 quick tips on how to stand out and get hired for this role: https://podcasters.spotify.com/pod/show/bryan-harris/episodes/8-ways-to-get-me-to-hire-you-e57jis
Requirements
- You have 5+ years of direct response email copywriting experience
- You have sold over $5,000,000 in online education products (courses, membership, coaching etc.)
- You eat, sleep and breath email copywriting
- You have an established research and planning process you rigorously hold to before writing a single word
- You love the idea of leading our entire email marketing strategy in addition to being a world dominating copywriter
- You are just in love with marketing and see It as your calling, you can't get enough
- You laugh at ChatGPT and it's bid to take your job. Its a naive amateur, you are a seasoned professional.
Benefits
- Base: $65,000 - $85,000 per year
- Bonus: $40,000 - $65,000 per year
- Work from home (we're 100% remote)
- Quarterly off-site product team retreats
- Epic Annual Company retreats
- Health, vision, and dental insurance for you and your family
- Short-term disability and life insurance for you
- Unlimited vacation (mandated 1-week/yr and Birthday’s off)
- Unlimited education allowance
- Unlimited equipment allowance
- $100/mo. reimbursable personal / marriage counseling