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Punchy, Dynamic, Pro for MBA/Test Prep/GMAT Articles

Atlantic GMAT Published: June 1, 2021
Location
Anywhere
Work can be done remotely
Job Type
Company Type
Small Business

Description

Atlantic GMAT is a boutique educational services company that provides the best GMAT preparation possible and expert study articles via our blog.

We publish authoritative, well researched, best of the best, longer form content. 

We are looking for experienced and masterful writers to help us keep our GMAT/MBA blog in depth, informative, and up to date.

The right candidate would be able to run with suggested article topics and self-generate article ideas, pitch them, and then execute.

-Deep content creation experience and writing mastery

-Ability to match our communication style

-Ability to generate your own article ideas along with keyword research

-Understanding of SEO

-Basic understanding of WordPress and content linking

-Strong research skills

-Experience with the GMAT/GRE/Executive Assessment, test preparation, or educational services is a plus but not necessary.

There's no minimum required articles per month but we're aiming to be in the ballpark of 2-3 per month.

Likely this would be a ghostwriting position.

Interested in writing for us?

First, send over a resume and cover letter highlighting why you’d be a great fit. Also, point us to one thing you’ve written that displays something in the ballpark of the type of writing we’re looking for. If all looks good then:

There are three parts to the application process:

  1. Based on the style/tone information below/our site/GMAT blog, pitch three article headlines including 1-3 sentences for each headline detailing your thought process. 
  2. If we like the article ideas then we’ll ask you to follow through and write one of them.
  3. If we like the article then we’ll schedule an interview to discuss moving forward.

Some articles rely on very specific experience so it could be that part of the process would include interviewing me or one of the other teachers. For the application though you’ll need to find a topic for which you can generate the content on your own.

We compensate a flat $50 for step 1, an additional $150 for step 2, and if we accept the article we’ll add any additional compensation needed to bring the total to what would be a fully compensated article ($275 for writers just starting with us). 

If we decide not to move forward with the article/pitches then you can either keep the $200 compensation and we retain the rights to the article/pitches or retain the rights to the article/pitches yourself but forfeit the compensation.

Compensation

Starting writers earn a flat $275 per standard article (in the ballpark of 1000-3000 words). We can negotiate additional compensation for longer or more involved pieces and can also scale down for smaller projects.

As you get to know the company/style better we’ll increase the rate. We’re looking for a long term constructive relationship.

Writing Style/Tone

Articles should be authoritative (long form/well researched/best in class) and have zero detectable marketing angle. It‘s fine to recommend something of ours in the article.

If it’s an article about improving reading comprehension then suggesting our Economist RC challenges would be very helpful. But again, that should only be done as appropriate without any sales-iness.

Writing should be concise and punchy. Rhythmic. The tone should be conversational but professional. Diverse word choice is great but avoid overusing the more esoteric parts of your vocabulary. Avoid marketing/consulting type language.

Test preparation articles can be very dry. Breathe life into the topic. Provide drama. Create an arc. Add a cliffhanger. Be creative with your paragraph headings. Be bold with your descriptions. Make it matter.

That said, it‘s important to do this while still being expert, professional, and to the point. It‘s not about reading the article in a Yoda voice or using a puppet to act out the text. It‘s about saying interesting things and structuring your writing to give it all flow.

Humor is powerful but always has to have a clear point and should be used sparingly.

Try to avoid demonizing the test, the creators of the test, or the process itself.

Avoid taking shots at other companies.

Be positive but realistic. 

Be upbeat but grounded.

Be an expert but be humble

Links

Links should be natural. Informative anchor text is great but aim for readability and focus on the reader.

Generally avoid linking to other GMAT companies.

Outbound: always try to have at least 2 internal links and 1 external link.

Inbound: aim for at least 2 internal links.

Images/Charts/Graphics

We will do the graphic design for the article header (featured image). In the article itself there may be space for additional images/charts/graphs. Generate them as needed. Stick with our style. We generally avoid stock photos of people in offices on laptops. If you think a graphic in the text would be helpful we can generate an additional graphic. 

Specifics

Only one space after a period.

We always call GMAT questions, questions not problems.

Avoid the term: Beat the GMAT

Avoid politics

Post Example

Here’s one of our more popular blog posts: GMAT Percentiles 

And another: Earning a Harvard GMAT Score

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