Description
Seeking world class content writer who can bridge content writing with product marketing.
About The Role
Cyxtera is looking for an energetic Product Marketing Manager to help us develop world-class product positioning, messaging and content. As the company’s second product marketer, this will be a highly visible role where the right candidate will have the opportunity to make a meaningful impact, expand their skill set and take on a diverse set of responsibilities.
Our ideal candidate is both a strategic thinker and a proven executor. They are undoubtedly a top-notch writer who can build an in-depth understanding of our customer base and craft content accordingly. Fluent in both client needs and product benefits, the candidate should be passionate about creating content that resonates with each of our customer segments and buyer personas.
Responsibilities
The below is a list of some of the responsibilities you might take on:
- Build compelling content for a variety of marketing channels - websites, blogs, landing pages, newsletters, white papers and webinars.
- Become an expert on our company, products, industry, customers and competitors.
- Understand the complete buyer journey, building out content that speaks clearly and compellingly to the needs of customers at each stage of the purchasing process.
- Develop industry specific collateral that is tailored to the needs of each of the verticals we serve, including Finance, Entertainment and Managed Service Providers.
- Dive deep into the technology that powers our products and use that knowledge to turn complex technical features into benefits.
- Enable sales and customer teams with compelling sales decks, solution briefs, competitive battlecards, and other necessary sales enablement materials.
About You
Please do apply if you are:
- An exceptional writer with experience creating varied content.
- A high-energy, creative and resourceful self-starter with a “can do” attitude that excels in a fast-paced environment, adapting quickly to changing business needs.
- A strong collaborator that can work cross-functionally to get things done.
- A flexible individual willing and able to wear many hats.
- A tech-savvy marketer capable of understanding complex technical concepts and simplifying them for our customers.
This position is remote within the US, but the candidate should have flexibility for occasional travel (10-15%) to our Dallas and Miami offices once business travel resumes.
About Cyxtera
Cyxtera is a data center and digital infrastructure company. Our global platform of 62 highly-connected data centers brings together more than 2,300 customers and 600 networks in 29 global markets on four continents. Our customers include one third of the Fortune 100, as well as emerging tech, gaming, media, and cloud companies. Companies use our infrastructure platform to deploy, scale, and interconnect workloads including business-critical applications, AI/ML, online gaming platforms, and cloud & networking services.
Qualifications
Preferred:
Product Marketing and/or Content Marketing experience, ideally within a technology company but willing to consider candidates that have developed their own audience or online community.