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PPC ad copy and Landing Page Writer ($80k)

Aurea Published: October 6, 2017
Anywhere - we're remote :)
Work can be done remotely
Job Type
Company Type
Large Organization


Are you an ad copy and landing page wordsmith who consistently delivers high converting copy that is levels above your peers? Are you easily bored and excited by the prospect of writing ad copy for over 50 SaaS products and constantly iterating and experimenting? If you’re looking to join a scaling rocketship on the ground floor while working from the comfort of your home office or favorite coffee shop with people from around the globe, this role is for you.


Aurea Software is a rapidly growing enterprise software company that delivers transformative customer experience through a variety of world class software products.  With the recent acquisition of Jive Software, the Aurea team now includes 2,000 employees across 5 continents and a roster of over 4,000 customers, including Disney, British Airways, and Apple – all of whom use Aurea technology to engage employees and customers to create meaningful and transformative experiences.


Aurea’s growth strategy has focused on acquisition growth coupled with organic growth driven through the installed base.  Aurea is currently building and scaling a world-class new customer acquisition capability using a combination of traditional enterprise software sales and the latest inbound/outbound marketing techniques


Team-specific background

The team you will be joining is tasked with building the inbound portion of this new customer acquisition capability. Currently the team is working with six different products and is ramping to over fifty products in the next two years. To generate these MQLs, the team produces PPC ads, landing pages, websites, and content which attract MQLs into our funnel. This role will need to be handle complexity: not only are we operating across 6 different products, but we launch 3 campaigns per product targeting differentiated personas with unique messaging. Additionally, we aggressively test and iterate our copy and design to yield the maximum return.


Job Description

  • Author ad copy for multiple PPC channels (adWords, LinkedIn, G2 Crowd, Captera, etc.)
  • Author landing page copy across different enterprise SaaS products
  • Continually increase conversion rates by analyzing data and iterating ad headline copy
  • Creatively connect and brainstorm with campaign managers and creative director to bring marketing campaigns to life
  • Working closely with designer to deliver consistent end product for multiple ad channels
  • Generate multiple versions of ad copy for testing


Qualifications and Key Selection Criteria

Core skills and capabilities

  • Able to produce high converting ad copy tailored for target audiences
  • Comfort authoring ad copy and landing page copy across multiple SaaS products
  • Comfortable designing experiments, measuring results, and increasing conversions
  • Effective collaborator with campaign managers and creative directors


Behavioral characteristics

  • A commitment to continually improving yourself and belief that current performance can always be increased
  • Unusually high bandwidth, and comfort striving towards aggressive goals
  • Process-oriented and metric-driven contributor
  • Curiosity and openness to a remote work culture with differentiated core values

Work history/experience

  • Demonstrated expertise in written high converting ad copy for adWords and LinkedIn
  • Experience writing copy for high converting landing pages
  • Experience testing ad and design iterations to optimize conversion rates
  • Experience authoring ads and landing pages for multiple B2B SaaS products
  • History working at B2B SaaS company


Compensation is $80k/year ($40/hour)

Time: Full time (40 hours/week)

Offer: 1099 if outside the US and W2 if within US
Location: Global (remote)


To apply, we request the completion of pre-interview work assignment – a thoughtful response to which will require investing 1-2 hours of preparation time.  We find both the willingness to invest this time – coupled with the insights we derive from the answers – help us find the truly capable and passionate candidates. Candidates who demonstrate excellence in these responses will be contacted for final interviews.

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