Niche Specific Ultimate Guide To Budget Friendly Digital Marketing

We are niche specific website building tool that works primarily with churches and non-profit organizations.

This project will be the first of main for the right person.

We want to build guide to digital marketing for church plants with no marketing budget. The article will need to be between 7000 and 9000 words and cover the following topics.

Website -

• The value of strategic web design
• The value of on-page SEO optimization
• Why load speeds are critical
• The Importance of Consistent Branding
• The value of building a multi-faceted traffic plan
• The importance of mobile site design

Traffic Plan Execution

Website SEO Traffic Plan -

• Fully optimized website
  • The Mobile first index
  • The importance of the Title tags
  • How to properly use H tags
  • Easy Page speeds Optimizations
    • Using the correct size images
    • Asking your host to install browser caching and Gzip compression
  • Geotagged images
    • Using a tool like GeoTag Online
  • Location-specific content
    • Pages that talk about the best thing in your city
      • Restaurants
      • Sports
      • Public Parks
      • Attractions
      • Charities
      • Night Life
      • Kids Activities
      • Beaches
  • Site Mapping
  • Siloing
    • Linking Topically relevant pages together
  • Why you must use Google analytics
  • How to set up Search Console
    • Adding your site
    • Submit your sitemap
    • Fetch and Render
  • Connecting Search console to Analytics
• Citations
  • Citation sources
    • Using Moz Local
  • The Importance of Fully completing Citation listings to 100%
  • Name, address and phone consistently across all citation sites.
  • Getting listed in Church Directories (Listing Like Church.org)
  • Geotagged images (unique images)
  • Link to Top Social Profiles when you can
  • Utilizing Apple Maps to capture iPhone users
• Google Business Listing
  • Step by Step guide to a 100% completed listing
  • Unique geotagged images
  • Virtual tour
  • 5 Star Reviews
  • Embed Google Maps listing into the website
• Social Media Marketing
  • Top Social Websites For Churches
  • Paid vs Organic
  • 1 sponsored post strategy for local authority (what should the post be)
  • Quote cards with scripture
  • Scheduling Content
  • Testimonial Videos sharing individual experiences with the church
  • Content syndication from your blog
• Maximizing content For Social Media & SEO
  • Shoot a video (using 1-3 min sermon recordings will work)
  • Upload video to video sites
  • Separate Audio to use as audio content for audio sites
  • Have Audio Transcribed
  • Use written content for blog posts/pdf’s
  • Take screenshots of video for image content and upload to image sites.
  • Use these pieces of content to flood your social media pages.
  • Link-rich media Profile back to your website
  • Free tools
    • Canva.com
    • Google Drawings
    • Google Slides
    • Google Docs
    • Google Drive
    • Imovie
    • Windows Movie Maker
• Google PPC (Adwords)
  • What makes PPC a Good Option?
  • Signing up for Google Grants (with TechSoup)
  • Making use of 10k worth of Free advertising
• YouTube Strategy
  • Rich media distribution links to Youtube
  • Rich media source guide
  • Linking structure to website pages

The goal of this guide is to be so detailed that someone with no tech experience can follow it and successfully drive traffic to their website.

If this sounds like something you would enjoy writing about and have a firm understanding of digital marketing and a background in the Christian faith (have a basic understanding of the commonly used terms) we'd love to hear from you.

Durning your submission and application process please submit a couple of things.

1) Three examples of work that you've done.
2) Name the current CEO of Stripe.com
3) Write 300 words about why you'd be a good fit for this project and other moving forward.