Description
Job Title: Legal Website Content & Article Writer
Overview
We are seeking a skilled and detail-oriented USA-based Legal Website Content & Article Writer to produce high-quality, SEO-optimized written content for law firms. This role involves creating website copy, blog articles, practice area pages, landing pages, and informational resources that help law firms attract, educate, and convert prospective clients. The ideal candidate has a strong understanding of legal subject matter (particularly personal injury, criminal defense, family law, employment law, or related fields), exceptional research skills, and the ability to translate complex legal concepts into clear, engaging, client-friendly content.
Key Responsibilities
Write clear, compelling, and accurate website copy for law firm websites, including homepages, practice area pages, attorney bios, and landing pages.
Create long-form blog articles, guides, FAQs, and resource pieces tailored to specific legal niches.
Conduct thorough research on legal topics to ensure accuracy and compliance with ethical guidelines.
Optimize content for SEO, including keyword integration, meta descriptions, headers, internal linking, and readability best practices.
Adapt writing style and tone to match each client’s brand voice and target audience.
Ensure content is original, well-structured, and free of grammatical or factual errors.
Collaborate with marketing strategists, editors, and project managers to meet deadlines and campaign goals.
Update and revise existing content to improve performance, accuracy, and search visibility.
Stay current with legal trends, search engine algorithm updates, and content marketing best practices.
Qualifications
Proven experience writing legal content for websites, blogs, or digital marketing campaigns.
Strong understanding of legal concepts (formal legal education a plus but not required).
Exceptional research, writing, and editing skills.
Ability to write in a clear, conversational, and client-focused tone.
Familiarity with SEO best practices and content optimization tools.
Ability to manage multiple assignments, prioritize tasks, and meet deadlines.
High attention to detail and commitment to accuracy.