Description
We’re looking for savvy freelance writers with knowledge of the construction industry and experience writing engaging SAAS content. We’re currently scaling our blog and have the opportunity to provide ongoing, well-paid work. This is a freelance position that will pay $150-$250 per article.
Our vision and content strategy at Sablono
We aim to make Sablono a household name in the construction industry. To achieve this, we need great content that helps to educate and empower our audience.
The content we create typically serves two primary purposes:
- Educate and build brand awareness. To support our goals, we need content that will demonstrate thought leadership around key topics within the construction industry, providing insight and new perspectives.
- Generate leads. Inbound marketing is at the core of our growth strategy. We need the content we produce to attract our audience and generate leads. Here’s an example of a strategy that we’re following.
Examples of content we like
https://buddypunch.com/blog/clock-in-clock-out-app/
https://www.bigtincan.com/resources/sales-onboarding-software/
https://getcircuit.com/teams/blog/delivery-route-planning-for-teams
https://www.growandconvert.com/content-marketing/how-long-does-it-take-to-rank-on-the-first-page-of-google/
Tone/style of our content
- Conversational tone.
- Must help readers accomplish something, and/or learn.
- Detailed and technical explanations around how Sablono can be used on construction projects (we are typically speaking to leaders in the industry so the ability to dive deep is essential).
- Does not follow conventional essay format – short concise paragraphs that are easy to read.
- Fully formatted sections to make posts easy to skim through.
About you
- You have an understanding of the construction industry.
- You have experience writing SAAS content.
- You are a storyteller.
- You can take initiative and come up with ideas with minimal guidance.
- You can research and interview subject matter experts if necessary.