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Email & Content Marketing Manager

Pique Tea Published: October 28, 2019
Location
Los Angeles
Job Type
Company Type
Small Business

Description

About Pique

From our revolutionary Tea Crystals, to our high growth culture, data-driven process and customer-centric DNA - Pique is one of the most exciting consumer brands at the forefront of DTC e-commerce. We entrust our employees to become world-class experts at what they do and are committed to cultivating the leader in each person that joins us.

 

Join our high performance/mission-driven team to help everyone unlock the benefits of medicinal plants and unleash our collective potential. Pique is the world’s first tea designed for health benefits. Our brand pillars - Efficacy, Purity and Convenience has won the adoration of health experts and fitness gurus alike!

 

Job Description

Pique is a Content Marketer’s dream. We have a robust content platform providing not only educational articles on our blog, but also health-promoting recipes and in-house challenges all aimed at helping our customers reach their health goals. 

 

  • Work directly with Head of Content to define and drive email marketing strategy - the main goal is to increase engagement, grow revenue, retention and customer LTV through a value-first and scalable email marketing program 
  • Assist Head of Content in owning email as a growth channel - acquisition of new emails, retention and conversion 
  • Build out and execute on email marketing and campaign strategy to constantly optimize and test sequences, emails, flows and strategies 
  • Be responsible for writing blog content and optimizing the blog  - includes articles, guides and content upgrades 
  • Assist in writing sales copy for landing pages for our influencers/partners (A/B testing required) 

 

Focus Channels 

  • Email - craft content-driven sales campaigns around marketing calendar - holidays, promotions, launches
  • Blog - ensure blog converts leads, leads to purchases - content upgrades, lead gen forms

 

Qualifications 

  • Bachelor’s degree or higher
  • 3 - 5 years experience in email and/or content marketing in execution role within a high-growth e-commerce company or agency 
  • Experience managing a large, active email list of consumers is a plus
  • Demonstrated experience developing and managing email marketing strategies - email template creation, A/B testing, data ingestion and extraction 
  • Experience writing first-rate, well-researched health content for blog articles
  • Aptitude for copywriting and graphic design 

 

Requirements

  • Self-starter with proven ability to take initiative, define what needs to get done and multi-task, with a passion for not missing deadlines 
  • Excellent project management skills and ability to deal with ambiguity 
  • Ability to work both strategically and in an execution capacity 
  • Must have strong business acumen and entrepreneurial spirit 
  • Comfort working in a fast-paced, rapidly scaling environment 
  • Passionate about health and wellness - you live and breathe the lifestyle and have a strong desire to improve the health of others 

 

To Apply

Please email your resume and cover letter to [email protected] with subject line “Rockstar Email & Content Marketing Manager” 

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