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Content Marketing Manager

Mark's Daily Apple Published: October 6, 2016
Location
Work can be done remotely
Job Type
Company Type
Small Business

Description

Primal Nutrition, Inc. is seeking a talented Content Marketing Manager to take full responsibility of our editorial calendar and inbound marketing strategies associated with Mark’s Daily Apple. This person will be in charge of overseeing marketing and content activity on a day-to-day basis, working with members of the team to deliver high-quality articles and marketing messages. They will be in charge of attracting site traffic, converting that traffic into new leads for the business, and nurturing those leads to customers.

Our ideal candidate is a creative marketing professional, with experience in content, newsletter, and affiliate marketing, and has a publishing/editorial background. You should be able to develop engaging content to attract and retain readers, subscribers, and customers, and should have a genuine passion for—and considerable knowledge of—ancestral health and fitness.

Skills & Qualifications

Bachelor’s degree

Proven work experience as a Content Marketing Manager

Editorial mindset with an ability to predict audience preferences

Hands on experience with SEO and web traffic metrics and tools

Project management skills and attention to detail

Excellent communication and writing skills in English

Proficiency in WordPress

Familiarity with assorted other applications, including Infusionsoft, Magento, SumoMe, Aweber, and LeadPages is a plus

Knowledge of basic HTML and photo editing skills is a plus

A personal interest in and passion for the paleo/primal lifestyle

Qualities

Attention to detail

Ability to solve problems

Ability to communicate effectively with a team, including writers, designers, web developers and strategic partners

Ability to perform well in a fast-paced environment

Excellent analytical and multitasking skills

Responsibilities & Duties

Design content marketing strategies and set short-term goals

Undertake content marketing initiatives to achieve business targets

Collaborate with design and writing teams to produce high quality content

Develop blog editorial calendar, delegate tasks and ensure deadlines are met

Deliver engaging content on a regular basis and inspire team members

Edit, proofread and improve content

Optimize content considering SEO and Google Analytics

Analyze web traffic metrics and base decisions on those insights

Optimize marketing automation and lead nurturing processes through email, content, and social channels

Share content through various channels, ensuring strong web presence

Receive reader/subscriber/customer feedback and generate ideas to increase engagement

Stay up-to-date on relevant topics and trends in the ancestral health sphere

Manage relationships with select affiliate partners

Project manage, develop and publish weekly broadcast newsletters

Compensation

Pay is commensurate with experience.
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