Description
Want to help scale content marketing for a quickly growing digital marketing agency? Then this On The Map Marketing (OTM) writing gig is for you!
What you’ll be working on:
1. Expertise driven blog posts: Create educational, B2B content answering key prospect questions about SEO and digital marketing. You'll either quote subject matter experts or guide articles based on expert interviews, occasionally optimizing for keywords. An example of one such blog post: https://www.onthemap.com/blog/spanish-seo-for-lawyers/.
2. SEO content creation and updates: These are content pieces with the primary goal of ranking in Google. They might be updates to existing pieces or creating new ones for our target keywords. Our goal here will be to create the most differentiated piece of content for a given keyword.
You'll optimize such content pieces using a tool like Surfer SEO. Here's an example blog post: https://www.onthemap.com/blog/5-marketing-analytics-tools-every-lawyer-website-should-have/.
3. Email autoresponder sequences, social media content, and newsletters: Repurpose or create new content to distribute across social media and email channels, supporting broader content distribution goals
The perks, you ask?
1. Long-term, well-paid gig:With a packed content calendar, we aim to build lasting relationships with skilled writers, offering competitive rates (10–15 cents per word based on experience).
2. Build an impressive portfolio: You'll create firsthand experience driven content, and by the end, you'll have content pieces you’re proud of!
3. Growth-driven environment: At OTM, we aim to seek solutions and get results. If you value ownership, you’ll thrive here.
4. Work on your schedule: We’re pretty chilled people to work with as long as your work is delivered on time and meets our quality standards.
You’ll collaborate and work on these pieces with the content marketing director.
Whom are we looking for?
1. Existing freelance writing experience: You must have created some of these kinds of B2B content: blog posts, email copy, and social media content.
You should have experience writing for a business audience that’s optimized for search engines. Or pulling together different experts to create a compelling narrative.
2. Reliability: You’ll be working in a fast-paced environment meeting deadlines on our content calendar. Turning around articles as per assigned deadlines while incorporating feedback quickly is super important.
3. Adaptability: You’ll work on different kinds of content. So you need to be comfortable working on various content types, learning new writing styles, and quickly adjusting as needed.
Excited to join the team?
Here’s how to apply:
1. Completely follow the instructions laid down below.
2. Use the Problogger form below to send your application and include the phrase 'OTM to the moon' somewhere so that we know you’ve read the instructions here. Don’t get in touch over email.