Description
Location: Anywhere you want!
Type: Part-time, remote
Experience: Mid to Advanced Level
About us
At Pointed, we write irresistibly relevant B2B content that makes complex topics fun to read.
Our clients are disruptive brands who want to grow their audience, expand their influence and hit their revenue targets—with the help of an external B2B messaging and content team. To help them do that, we provide a super smart blog strategy that combines the best of customer-led messaging, collaborative content and white hat SEO to increase both the quantity and quality of organic traffic and leads.
Call us corny, but we believe in a world where every kind of buyer has the information they need to make the best possible choice about the products and services they use. A world where even B2B brands sound human and the bottlenecks (read: bullsh*t) plaguing traditional business and marketing models are replaced by consumer-driven solutions that help more people live their best lives.
Ready to kill the fluff and build a real connection between B2B brands and customers?
Read on to see if Pointed is the place for you!
About you
If you get genuinely hyped up when talking about things like SEO truth and fiction, the difference between 'farther' and 'further' and whether it's OK to start a sentence with 'and' or 'but', welcome home.
You're the kind of person who gets that freelance life isn't just about working in your damn pajamas. It's about passion, dedication and writing words that actually help people.
If either of the following statements makes you say 'Hell, yes!', you may have just found your tribe:
a.) You looove B2B writing and you're great at it—but juggling all the client stuff, it's just not for you. What you really want is steady work on your terms with a team of people who are actually fun to hang out with.
b.) You're sick and tired of working for soulless brands and questionable clients. You just want to do work that matters.
The B2B Copywriter is at the core of our mission at Pointed.
You're the person who makes it possible for us to consistently knock our clients' (and their clients'!) socks off by crafting super-relevant content B2B readers love.
In this role, you'll research, write and edit web content according to the highest content writing standards, including writing for SEO, conscious copywriting and writing that sounds both intelligent and human all at the same time. You'll master the A to Z of writing content that excels online, and has a very real impact in the offline world too.
Outcomes
- Write high-quality content readers and clients LOVE
- Submit content/copy that takes no more than two hours to edit
- Never miss a deadline
Responsibilities
- Research like a desktop detective, pinpointing the most relevant trends and giving proper accreditation to credible sources
- Write content that cuts through the noise to clearly and directly support the one main message of each piece
Self-edit like a sober Hemingway to ensure voice, grammar and style are always on point - Make recommendations to the Content Chief for content topics, workflow optimization and anything else you notice that can help us step up our game
- Be an advocate for the reader—always address their real-life fears and wants
As you become more awesome at what you do, there will be plenty of opportunities to tackle new responsibilities (see below). Who knows? You could even become our next Content Editor or schmancy pants COO.
The perks
Nothing against office workers, but at Pointed, we flatly reject the punch-clock promise. Here are some of the unconventional benefits you'll get when you work with us:
- Set your own schedule. Work wherever and whenever you want. As long as you switch on, give us your best, and submit on time—we don't care whether you wake up at noon or like to write pantsless.
- No bull, no bureaucracy. "Because I said so" is never a reason. We'll help you become the best writer you can be through direct, open feedback most people are too scared or lazy to deliver.
- Supportive team. We’ll teach you everything we’ve learned about building a successful freelance business from years of working for multi-million-dollar startups and Fortune 10 brands.
- Make a difference. Our clients actually care about how their services and products impact the world. We will never ask you to write for a brand that has questionable ethics (sorry, digital casinos and credit card companies). You'll be confident knowing the work you do makes a tangible difference in people's lives.
Contract includes:
- 8 content assets per month of up ~1,500-2,000 words each / $1500 per month
- 1 one-on-one content sync/ask-us-anything session per month
- Regular team drop-in Zooms where you can kick back and talk shop (or just talk!) with other like-minded writers and marketers
Please do not apply if
- You’re not 110% comfortable writing about complex topics in conversational US and UK English. We know there are great writers all over the world, but if you aren’t an ace with US and UK English, this role will be a big waste of your time and energy.
- You’re really not that into B2B. If you hate research or just want to write a travel blog, you probably won’t enjoy working with us.
Equality matters
We're committed to hiring people who add value to our team through different experiences and perspectives. Bottom line: equality matters.
And inclusion matters, too.
It's crucial that every member of the team feels comfortable enough to show up and be themselves. As one of the first conscious copywriting agencies, we stand in solidarity with people of color, people with disabilities, members of the LGBTQ community and all minority groups. And we believe any brand that doesn't is missing the mark.
If you're a member of an underrepresented community and you know you'd be perfect for this role, please reach out! We can't wait to hear from you.
How to apply
We don't give a sh*t about resumes, but we'd love to see your work.
Send your top 3 most-engaging B2B samples to: [email protected] and let us know which B2B industries you’ve got experience with.
If we like what we see, we'll ask you to write up a paid test project and take it from there!
Here are a few examples of the type of content we're looking for:
- https://breezy.hr/resources/ebook/hr-tech-stack
- https://www.momentpath.com/preschool-reopen
- https://www.followupboss.com/customer-stories/barry-jenkins
Can’t wait to learn more about you!