- Market: Outdoors Activities niche (focusing on Hiking & Camping)
- Philosophy: My Open Country aims to encourage and enable more people to participate in the Great Outdoors by providing inspirational guides and reviews to help demystify and simplify their path to participation. Less time researching for our clients means more time being outdoors! We do this by providing content which is information-rich, trustworthy and actionable. All articles should lean towards the outdoors (hiking/camping) if it’s not explicit.