- Bridgeton, NJ
- December 6, 2024
Gary Mitchell Layton is a copywriter from New Jersey with more than 3 years of experience writing and editing for sites like This Old House, Today's Homeowner, EcoWatch, HM Magazine, CatTime, GameRevolution, Glassworks Literary Magazine, and more.
Education
3.975 GPA. Graduated Summa Cum Laude.
Experience
- Wrote long-form informational articles for Today’s Homeowner and offered my unique expertise
as a former moving professional to thousands of readers.
- Performed journalism research tactics like cold calls and secret shopping to gain inside
information for articles.
- Used Clearscope and Grammarly to ensure that all copy was error-free and SEO-optimized for
content-specific keywords.
- Utilized artificial intelligence (Claude AI) to refresh older articles for Today’s Homeowner and This
Old House and edit the copy with new SEO standards.
- Effectively communicated with coworkers under tight deadlines via Slack, AirTable, email, and
Google Docs.
- Edited and fact-checked articles to ensure all information was credible.
- Sourced hero images and feature images from Canva and rearranged content on WordPress to
ensure an enjoyable reader experience.
- Updated Today’s Homeowner company review standards and assigned scores to partner brands
in order to rank them according to the on-site methodology.
Wrote social media ad copy for marketing campaigns, targeted new customers for conversions, and advertised deals on familiar favorites to repeat customers.
Kept copy informative, yet concise, utilizing emojis and eye-catching formatting to maximize the effectiveness of each ad’s reach.
Conducted in-depth research on musical equipment to write long-form informational articles for readers with a background in audio recording.
Spoke from personal experience as a guitarist to offer expertise on pro-audio gear.
Crafted compelling copy to showcase e-commerce products and create list-style articles for various blogs.
Consistently turned in quality work within deadlines, successfully formatted articles on WordPress CMS, and self-edited to guarantee optimal readability and SEO.
Conducted in-depth research on products to ensure accurate information and answer relevant FAQs.
Critiqued submissions of poetry, fiction, and nonfiction to choose publishable material.
Wrote book reviews, conducted interviews, and created op-ed pieces to contribute to the magazine.
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