Bairakaniel Yehudah

Relevant Coursework: Creative Writing,
Professional Writing, & Marketing
Communications

Translated creative briefs into inspiring, SEO-driven written content for B2B partners.
Wrote all levels of copy for digital and offline media, ensuring that style, tone and
voice were appropriately aligned with intended audience and client brand.
Collaborated across variety of workstreams on cross-platform campaigns.
Worked with Content Strategy Director to convert strategic insights into compelling creative.
Ensured writing deliverables were edited and proofed for client reviews and final delivery.
Contributed to internal brand-building efforts.
Worked with leadership to develop best practices for branded content.

Produced original, creative content for promotional advertisements and marketing materials including landing pages, emails, and social media campaigns.
Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
Wrote social media outreach posts on both informational and promotional topics.
Created high-impact messaging for marketing media, contributing to increases in revenues and market share.
Customized brand message to reach and capture target audience interest and drive engagement.
Incorporated SEO keywords into copy to increase search result rankings.
Managed multiple projects and met tight deadlines.