Samuel Edet

• Editing daily news articles and how-to guides for tech and crypto topics.

• Ensuring accuracy, clarity, and adherence to editorial guidelines in all edited content.

• Collaborating with writers to improve content structure, language, and readability.

• Conducting thorough fact-checking and verification of information.

• Implementing SEO best practices to optimize articles for search engines.

• Staying updated on industry trends and developments in tech and crypto.

• Providing feedback and guidance to writers to improve their content quality

• Editing daily news articles and how-to guides for tech and crypto topics.

• Ensuring accuracy, clarity, and adherence to editorial guidelines in all edited content.

• Collaborating with writers to improve content structure, language, and readability.

• Conducting thorough fact-checking and verification of information.

• Implementing SEO best practices to optimize articles for search engines.

• Staying updated on industry trends and developments in tech and crypto.

• Providing feedback and guidance to writers to improve their content quality

• Overseeing the overall work of all digital marketing team

• Building, leading and managing the inbound marketing campaigns.

• Managing, guiding and training the digital marketing team and motivating them to achieve their goals.

• Planning and executing all digital marketing, including SEO, marketing database, email, social media and display advertising campaigns.

• Managing all digital marketing channels to ensure brand consistency.

• Manage and improve online content, considering SEO and Google Analytics.

• Forecasting sales performance trends and act proactively to increase our market segment.

• Liaising with product owners and product marketing managers, creative and sales to increase client satisfaction through cohesive strategies.

• Overseeing the company’s social media accounts.

• Aligning and cooperating with regional/local marketing team members to deliver locally relevant campaigns.

• Monitoring competition and provide ideas to stand out

• Designing, building and maintaining our social media presence.

• Measuring ROI and KPIs and preparing and managing the company’s global digital marketing budget

• Measuring and reporting the performance of all digital marketing campaigns, and assessing against goals (ROI and KPIs).

• Identifying trends and insights, and optimising spending and performance based on the insights.

• Brainstorming new and creative growth strategies.

• Utilizing the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.

• Collaborating with internal teams to create landing pages and optimize the user experience.

● Conduct ongoing keyword research and keyword gap analysis with a view to generating 1,000+ monthly website traffic.

● Create and publish SEO-ready content including blog posts, articles, outside press releases, and digital marketing content outlining product features, specifications, and benefits of products.

● Conduct regular technical audits, providing detailed analysis to enhance results of the company's SEO/SEM campaigns and advising senior management on best practices for adoption of current SEO trends.

● Develop SEO strategies, including keyword research, competitor analysis, content development and optimization, link building, and backlinks monitoring.

● Drives average 15% month-on-month traffic increase by creating new content and editing/optimizing existing content.

● Execute data-driven on-page SEO strategies using Surfer SEO and Text Razor, resulting in a 1,136% increase in organic traffic within 3 years.

● Perform regular competitive intelligence research, including keyword, content, and backlink gap analysis utilizing SEMrush, Ahrefs, and Majestic, to develop action plans to increase site traffic.

● Create seasonal link-building and content strategies to optimize website rankings, generating N37 million in annual revenue.

● Stay at the forefront of SEO trends and best practices, attending industry conferences and courses to stay up-to-date with SEO trends.

● Track and report website analytics and KPIs to assess campaign performance, identify areas for improvement, updating reports, and presentations for senior management.