Heather Cuellar

‬- Partner with Brand Leads to transform meeting notes into easy-to-digest project scopes‬
‭- Have extensive knowledge of all types of digital campaigns like influencer marketing, website‬ development, creative support, brand strategy, + more‬
‭- Comfortably varied voice, style, and other characteristics demanded by the target audience‬
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- Research and analyze industry trends, target audience, and competitors to create SEO-friendly content‬
- Develop premier content for digital platforms, like website pages, blog posts, social media posts, and email‬ campaigns‬
‭- Solely craft and execute brand strategy for company, CEO, and subsidiaries, including social strategies for‬ LinkedIn, Instagram, and YouTube to achieve KPIs‬
‭- Implement growth strategy that resulted in a 3x increase in LinkedIn followers and a 5x increase in average‬ engagement‬
‭- Lead project to overhaul sales operations, effectively communicating with over 80 podcast hosts‬
‭- Strategically advise the chief executive to influence podcast and brand strategy/design using data analysis‬
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- Craft high-quality content for a variety of clients in various industries, including website copy, blogs, articles,‬ social media posts, email marketing campaigns, product descriptions, and more‬
‭- Collaborate effectively with clients to understand their needs, preferences, and goals and deliver content‬ that met or exceeded expectations‬
- Optimize content for search engine visibility and ranking‬
- Continually monitor published content, making adjustments as needed‬
‭- Manage multiple projects and deadlines simultaneously, prioritizing tasks and communicating proactively with‬ clients to ensure timely delivery‬
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