Unacast

As part of the founding team at the music streaming service TIDAL (acquired by Jay-Z in 2014), Thomas Walle and Kjartan Slette wanted to understand where users went to concerts to create better playlists and recommendations. They realized there were no such insights available — or insights of how people move around in the world in general.

If a music streaming service out of Norway needed such data to build better products, there must be multiple companies in multiple industries in need for the same insights. The task to build the Real World Graph — and Unacast was born.