John McCloy

John is a highly motivated and dynamic self-employed copywriter with a diligent,
well-structured approach combined with a flair for original and thought-provoking ideas.

He is able to take complex or technical concepts and present copy that explains them clearly, concisely and in a manner that the reader can relate to.

An experienced content producer with a focus on writing articles, blog posts,
website copy and whitepapers, John is able to construct content with various
degrees of length and sophistication, in order to appeal to a wide variety of
audiences.

Extremely versatile in his writing style and diligent in his editing process,
John primarily focuses on the business and financial sectors while also
producing copy on such varied topics as national defence spending, fashion
trends, holiday destinations, green-mining advancements, marketing trends and internet censorship.

Produced well researched and engaging whitepapers or blog posts for a
primarily B2B audience.

Was the first point of contact for UK/European customers.

Edited work from other content producers, especially ESL writers.

Oversaw the production and distribution of all print and digital media.

Edited contributions from in-house and freelance content producers.

Liaised with marketing team to roll out on all major branding changes.