- Edmonton, Canada
- February 24, 2020
Hi, I'm Gagandeep. I write for small businesses shoehorned into the narrow lanes of search results.
Over the last decade, consumer behavior has unveiled a new frontier in content marketing: access to qualified information at touchpoints most trusted by your audience. Much of the content doesn't see the light of day only because it either misses the mark on relevance and depth or falls short of search engine quality standards.
Here's where I step into the picture. Across half-a-decade of my digital writing career, I've helped brands find, establish, and leverage their offerings as they meet consumer and search engine needs.
I identify as a niche content strategist because I believe we're in a world where no consumer takes unfiltered advice—one that comes with the backing of a reputable source, person, or a proven model.
If you're a business in need of someone to step into your customer's shoes, I can help both your engagement and conversion goals.
I'd love to connect anywhere at anytime you prefer.
Education
The year-long advanced course involved two semesters immersed in online writing fundamentals, editing, research, digital copywriting, project management, strategic communications, and narrative writing.
Throughout the program, I honed my writing for distinct purposes, audiences, and platforms.
Experience
The job entailed writing optimized copy for niche businesses selling construction project management software, insurance plans, and financial products.
I helped brands expand reach and gain quality backlinks from high authority sites.
Gauging search metrics, I wrote in-depth guest posts, product pages, landing pages, and informative articles. The core focus driving all content was to increase organic traffic, domain authority, and audience engagement.
The Mumbai-based communications firm had a diverse clientele spread across key private sectors including educational institutions, retail giants, and automotive industry leaders.
I produced high-impact content for targeted brand marketing initiatives. From bumping up social engagement for an automotive major to elevating online reputation for emerging brands, I wrote short-form and long-form copy optimized for a variety of internal and external client audiences.
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