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Erica Shannon

Conversion Copywriter SEO
Conversion Copywriter SEO
  • Kansas City, MO
  • November 8, 2024

Erica Rose Shannon hooks your target audience from lead to conversion with search engine optimized (SEO) direct response copy.

She earned her bachelor's degree in professional writing at Missouri State University, minoring in communication and obtaining a certificate in workplace writing. While at MSU Erica trained in editing and UX design.

Erica started from the ground up, running a parenting blog and writing by the word for pennies. After graduation she began agency work, but gave up hustle culture to happily return to freelancing.

A fun-spirited, positive team player, she meets deadlines on time and has a can-do attitude.

Erica Rose writes:

  • SEO Landing Pages
  • Emails
  • Press Releases
  • Social Media Scripts
  • Blogs
  • Articles
  • Social Media Posts
  • Podcast Summaries & Scripts
  • Bios
  • Elevator Pitches
  • Boiler Plates

*References available upon request.

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Other Freelance Job Category
Digital Marketing Specialist
Writing Topic
Creative, Family, Food and Drink, Health and Wellbeing, Home, Lifestyle, Personal, Religion and Spirituality, Hobbies, Other

Education

Bachelor's Degree in Professional Writing @ Missouri State University
Aug 2019 — Current
Associate of the Arts @ Ozarks Technical College
Jan 2017 — May 2019

Studied literature and psychology, prepared for a transfer to University for a focus in professional writing.

Experience

Copwriter @ Dibbly | The Urban Writers
Jun 2024 — Current

Ghost writing non-fiction novels

SEO Copywriter @ Digitad
Jun 2024 — Current

Writing conversion copy

SEO Copywriter @ Wizeo
Jul 2022 — Jan 2023

● Wrote Landing pages, blogs, and ads for Instagram and Meta
● Editing & Proofreading

Lead Copywriter @ Catch Creation
Jan 2022 — Jul 2022

● Script writing for influencers (Tik Tok, Instagram, Meta)
● Team work/interdepartmental collaboration
● Wrote landing pages, email marketing, content jengas, design directions for graphic designers,
blogs, & Meta Ads

Copywriter & Editor @ Beyond Marketing
Jun 2021 — Jan 2022

● Wrote magazine articles, drip email campaigns, landing pages, blogs, & Meta ads
● Editing & proofreading

Freelance Content Writer @ Upwork
Jun 2019 — Aug 2019

• Partnered with clients to develop copy for About Us and product descriptions aligning with brand image and message
• Produced and presented proposals to multiple clients outlining various copy strategies
• Delivered an exceptional level of service to each customer by listening to concerns and answering questions
• Incorporated client feedback for necessary edits in a timely fashion

Head Copywriter and Blogger @ Bold Truth Mama
Jul 2018 — Jan 2020

• Completed research and checked all facts to maintain high standard of journalistic integrity
• Edited all content
• Used WordPress to author and edit professional long-form and short-form copy
• Incorporated understanding of public opinion, social media and traditional media use to create engaging articles
• Strategized with other writers to schedule guest posts
• Published site copy to various social media outlets for promotional purposes
• Maintained client email list
• Conceptualized, wrote, edited content

Poet @ Page and Spine Literary Magazine
May 2018 — May 2018

Three works of poetry published in Page and Spine literary journal.

Volunteer Coordinator @ Springfield Community Gardens
Jan 2017 — Jan 2018

• Oversaw volunteer logistics, including schedule, and inventory management
• Collaborated with team members to identify and accomplish agency objectives
• Selected, trained and mentored over 50 volunteers
• Managed volunteer files to enable participation in Drury University's volunteer programs
• Implemented and enforced volunteer program policies, procedures, and standards
• Delegated responsibilities
• Matched volunteers with open positions based on individual strengths and knowledge
• Represented my division at conferences
• Produced and updated organizational records and reports, including organizing budgets and documentation

Head Copywriter and Blogger @ Iddy Biddy Works of Love
Jan 2015 — Current

• Completed research and checked all facts to maintain high standard of journalistic integrity
• Edited all content
• Used WordPress to author and edit copy
• Utilized understanding of public opinion, social media and traditional media to create engaging and attention-grabbing articles
• Strategized with other writers to schedule guest posts
• Sourced, cropped, and titled images for publication
• Published site copy to various social media outlets for promotional purposes
• Maintained client email list
• Conceptualized content
• Designed copy for About Us page

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