
- Middleton, WI
- January 10, 2024
I've been writing professionally for more than 25 years, covering topics ranging from daycare in health clubs to surface profilometry for nanoscale manufacturing, though most of my work has been B2B tech marcom. I've written everything from catalog blurbs to books, for employers, publications and clients. My underlying business philosophy holds that marcom is an educational process—an informed customer is the best customer
Education
Open-enrollment MBA seminar in entrepreneurship.
Limited enrollment certification program in digital design and production, including training in Adobe design software.
Cum laude graduate. Interdisciplinary degree with concentrations in social sciences and humanities.
Experience
B2B marketing communications services including writing, qualitative research and competitor analysis. Freelancer, contractor, or limited term employee for technology and healthcare providers.
Provided marketing content strategy for national leader in electronic health records (EHRs). Researched federal healthcare policy studies and recommendations. Wrote whitepapers, thought leadership content.
Developed, wrote, designed and published all marketing content, including weekly investor news blog, for publicly traded enterprise software programming tools developer. Wrote investor relations press releases in coordination with IR agency. Conducted competitor research and analysis
Created marketing content for pioneering SaaS IT asset management services provider. Conducted market research and competitor analysis.
Conducted market research and competitive analysis for international developer of cloud-based human resources management system (HRMS).
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