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Joel Freeman

B2B Marketing Communications Writer/Researcher/Consultant
B2B Marketing Communications Writer/Researcher/Consultant
  • Middleton, WI
  • January 10, 2024

I've been writing professionally for more than 25 years, covering topics ranging from daycare in health clubs to surface profilometry for nanoscale manufacturing, though most of my work has been B2B tech marcom. I've written everything from catalog blurbs to books, for employers, publications and clients. My underlying business philosophy holds that marcom is an educational process—an informed customer is the best customer

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Other Freelance Job Category
Project Manager
Writing Topic
Health and Wellbeing, Business and Finance, Technology, Other

Education

Coursework @ Caruth Institute, SMU
Jan 1980 — Dec 1999

Open-enrollment MBA seminar in entrepreneurship.

Desktop Publishing and Electronic Prepress @ University of Oregon-Portland
Jan 1950 — Dec 1999

Limited enrollment certification program in digital design and production, including training in Adobe design software.

Bachelor of General Studies @ University of Texas-Dallas
Jan 1900 — Dec 1999

Cum laude graduate. Interdisciplinary degree with concentrations in social sciences and humanities.

Experience

B2B Marketing Communications Writer/Researcher/Consultant @ Self
Oct 2003 — Current

B2B marketing communications services including writing, qualitative research and competitor analysis. Freelancer, contractor, or limited term employee for technology and healthcare providers.

Senior Marketing Writer @ Epic Systems Corporation, Verona, WI
Oct 2002 — Aug 2003

Provided marketing content strategy for national leader in electronic health records (EHRs). Researched federal healthcare policy studies and recommendations. Wrote whitepapers, thought leadership content.

Senior Marketing Associate @ MigraTEC Inc., Dallas, Texas
May 2001 — Jun 2002

Developed, wrote, designed and published all marketing content, including weekly investor news blog, for publicly traded enterprise software programming tools developer. Wrote investor relations press releases in coordination with IR agency. Conducted competitor research and analysis

Marketing Communications Manager @ Critical Devices, Inc., Dallas, Texas
Sep 2000 — May 2001

Created marketing content for pioneering SaaS IT asset management services provider. Conducted market research and competitor analysis.

Associate Marketing Director @ Virtual Village, Inc., Dallas, Texas
Feb 2000 — Aug 2000

Conducted market research and competitive analysis for international developer of cloud-based human resources management system (HRMS).

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