Max Freedman

At CannaContent, I write and edit blog posts and landing pages for independent licensed dispensaries, multi-state operators, and other entities in the cannabis sector. I also manage the entire copy team's deadlines, including those of the agency's content strategist and managing editor, both of whom are among CannaContent's co-founders.

I began freelancing in February 2017, held a full-time job from January 2019 through July 2024, and went freelance again in August 2024. My current work is as follows:

• For the leading small business advice website Business News Daily, revise 10 to 30 business and finance stories per month for clarity, factual accuracy, SEO optimization, and appropriate framing for target audience
• For the cannabis dispensary The Travel Agency, write local travel guides and revise approximately 50 blogs per month for clarity, factual accuracy, and SEO optimization
• For musicians and record labels, write 800-word album biographies, 100-word single blurbs, and other promotional materials ahead of album cycles and campaigns
• For the Kickstarter-owned publication The Creative Independent, interview one to two artists or otherwise creative people per month for 2,000-to-2,500-word Q&A pieces
• Previous music journalism bylines include Billboard, GQ, Pitchfork, Paste Magazine, and MTV News (RIP):
- For Billboard, reported a multi-source, 1,200-word feature on a music export platform that helps international artists enter the U.S. market
- For GQ, reported a single-source, 1,500-word artist Q&A examining a popular independent musician’s unorthodox usage of a popular newsletter platform
- For Pitchfork and Paste Magazine, roughly once per month, wrote album reviews spanning 500-800 words
- For MTV News (RIP), roughly once per quarter, reported single-source, 1,200-word musician profiles or 1,700-to-2,000-word multi-source stories about trends such as musicians’ mental health and TikTok usage

Twice per week, quality-checked four-part, 23-page meal plans with technical guidance on grocery shopping, meal prep, and cooking:
• Reviewed meal plans for consistent grocery item quantities, substitutions, shortcuts, and formatting across sections
• Proofread copy to ensure clear instructions and logical continuity across sections
• Confirmed that meal descriptions and photographs were accurate given changes to recipes over time
• Conducted proofreads once before, and again after, recipe developer’s final review
• Ensured pleasing design and spacing within each section and on each page

Wrote recipe blogs, email newsletters and sequences, and lead-magnet PDF guides:
• Drafted five-section, 2,000-word blogs detailing why a recipe works, which ingredients are used, and how to make the recipe
• Composed short emails focusing on one recipe or listing several seasonal or holiday-friendly recipes
• Wrote seasonal produce guides naming all in-season produce and spotlighting five seasonal produce items’ flavor, nutrition profile, and cooking best practices
• Contributed structure, formatting, and copy to bonus content for recipe developer’s cookbook
• Consulted directly with recipe developer on brand voice and key information to highlight

• Line-edited, copy-edited, and fact-checked approximately four dozen blog posts and articles per month:
- Primarily B2B content; 500 to 2,500 words per blog or article
- Clients included small business advice websites such as Business News Daily, business lenders such as SmartBiz, and meeting management platforms such as Fellow.app

• Line-edited, copy-edited, and fact-checked approximately five sponsored articles per month:
- Primarily B2C content; 500 to 800 words for article
- Promoted businesses including but not limited to personal health brands, modular furniture companies, and fitness education platforms

• Researched, reported, and wrote approximately one dozen of the above blogs, articles, and sponsored content pieces per month, and interviewed sources as necessary

• Performed content audits and executed revisions — or edited staff writers’ content audits and revisions — on approximately 20 Business News Daily articles per month

• Researched, reported, and wrote — or performed content audits and executed revisions on — the following once every two months for Business News Daily:
- One 5,000-to-8,000-word B2B product category page
- Five 2,500-word product reviews to be linked to within the category page

Staff Writer, Jan 2019 - Dec 2021
• Wrote 15 to 30 500-word news pieces per month for a variety website about subject matter including scientific, legal, and cultural topics
• Wrote 10 500-word blog posts per month for an apartment life website about subject matter including landlord interactions, apartment hunting, and decoration tips
• Wrote 20 sponsored content articles per month spanning 500 to 750 words about items including credit repair services, skincare products, and online apparel clubs
• Wrote 20 SKUs per month spanning roughly 1000 words for leading game rental company about items including carnival games, arcade games, sports games, and other categories
• Revised four to 10 already-published pieces on leading business website to incorporate keywords, bolster SEO, add additional relevant information, and increase word count
• Crafted compelling webpage copy across all company webpages for small businesses in numerous fields including hospitality, audiology, beauty, construction, and cosmetology
• Wrote press releases spanning 500 to 600 words detailing notable recent achievements by real estate agencies, direct lending groups, and medical offices
• Wrote blog posts for businesses including clean water access firms and medical groups exploring relevant subjects, events, and company achievements
• Focused on crafting riveting copy and captivating headlines while optimizing SEO through carefully considered primary keyword, alt image attributes, and meta description choices across all projects