Iram Ghafoor

I am currently pursuing a Master of Science degree in Media Studies, where I am exploring the theories, research methods, communication strategies, and ethical considerations that shape the media landscape. Through my coursework, I have gained a deep understanding of the role media plays in shaping society, and I have developed the skills needed to critically analyze and evaluate the impact of media messages. The courses I am taking have provided me with a strong foundation in media research and analysis, as well as an understanding of the ethical considerations that guide media practices. Additionally, I have honed my communication skills through assignments that have challenged me to write and present complex ideas in a clear and compelling way.

As the Blog Manager for Alsayed Jewellery, I create and manage engaging blog content that reflects the brand's values and vision. My role involves conducting research and collaborating with the team to develop topics and ideas that align with the brand's voice and target audience.

I work closely with the writers to ensure that all content is high-quality, relevant, and optimized for search engines. I also manage the blog's editorial calendar, publishing schedule, and on-page SEO to increase the brand's reach and engagement.

As a passionate advocate for the brand, I stay up-to-date with industry trends and analytics to continuously improve the blog's performance and impact. My role is crucial in building a strong and authentic online presence for Alsayed Jewellery and connecting with customers on a deeper level through valuable and inspiring content.

I wrote and edited product titles and descriptions for an Etsy store, Cravidevils, to make them SEO-friendly, and it resulted in a big increase in sales for my client's e-commerce store in just 4 months. We went from zero to over 75 sales!

I also helped improve the store's organic traffic and search engine rankings by optimizing product descriptions with relevant keywords.

To make sure all the product descriptions were consistent and on-brand, I created and kept up a style guide.

As an experienced blog manager, I have a proven track record of boosting organic search traffic and improving search engine rankings for pech.my, a skincare brand. By executing a content strategy and partnering with the blog owner, I was able to increase organic search traffic by 100%, accounting to 60k+ per month. Additionally, by prioritizing blog topics, brainstorming keywords, and implementing SEO strategies, I helped the brand achieve higher organic search engine rankings on over 500 keywords in 10+ countries. I maintained daily updates to the blog content while ensuring increased readability and accuracy. By managing the blog calendar and publishing articles on schedule, I maximized content quality and consistency.