Interview With Peter Rojas Of Engadget

There’s a good interview over at PSFK with Engadgets editor, Peter Rojas. It gives a great insight into the inner workings of one of the biggest blogs going around. Here’s a couple of snippets that highlight the type of professionalism that gets a blog to the top of the pile:

‘I personally publish 5200 posts a year but I have my team (Ryan, Barb, Marc) who work shifts. We also have regular contributors for columns and features. To be in the team, you have to get ‘it’. It’s intangible. You need a certain depth and breadth of tech without necessarily being a specialist. We don’t want a Mac person to come in and refuse to look at PCs. We try to be agnostic – we’re enthusiastic about how people can use this stuff and about technology in general, we try not to get focused on specific brands….

We’re trying to grow (Engadget) into three or four areas. We’ve been doing reader events, we’re going to expand into video, and we’d like the podcast to grow and evolve into something better than it is now.’

Great interview Piers – keep up the good work.