Building Credibility is something that is well worth working on as a blogger. We live in a world where people are increasingly suspicious of information that they’re presented with (particularly online where there’s a lot of dubious information going around) so when people find a credible source of information they tend to become very loyal to it (and they will pass it on to others).
I’ve always been fascinated with the idea of building credibility as a blogger and last year wrote a six part series on the topic which looked at Longevity, Experience, Expertise, Blog Design and 7 other factors that build blog credibility.
Today I came across a slideshow presentation (below) on building credible websites which I think is well worth taking a few minutes to look through. It picks up on some similar themes (and adds others). Thanks to Ankesh from BlogClout who I found this through.
I particularly liked it’s equation of credibility as being:
Perceived Credibility = Perceived Trustworthiness + Perceived Expertise (two big things to work on working on).
Also useful where the 10 Guidelines for Designing Credible Websites (slides 14-24).
What do you think makes a blog or blogger credible?