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How to Blog: How to Choose a Blog Niche [6 Tips]

Posted By Darren Rowse 12th of March 2010 Miscellaneous Blog Tips 0 Comments

Earlier in the week we looked at the importance of ‘niches’ when it comes to building profitable blogs. Today I want to extend the topic and gives the process that I tend to use when working out if I want to start a new blog in a particular niche. I hope you find it helpful.

Many factors will come into play when it comes to choosing a niche to blog about – but the following are those that I tend to pay most attention to:

1. Your Interest in the Topic

I started out blogging on topics that interested me – but as I began to see the potential to make money from my blogs began to experiment with topics that I had less interest in but which I thought would be profitable.

What I discovered in creating these blogs that had potential for profit, yet which I had little interest in, was that I couldn’t really sustain them. I had little to say on the topics and when I did write something I suspect that those who read my content could tell that it was a topic that I was not passionate about. As a result the traffic did not come, I did not become known for the topic, nobody linked up and the blogs were far from profitable.

On the flipside of this – the blogs that I did have an interest in and a passion for have flourished. My interest in the topic is not the only factor that made them successful but I suspect it is a fairly important one that underlies much of the success and profit that I’ve had.

One question to ask yourself in choosing a niche is ‘What are YOU about?’ Choosing a topic that reflects you means you’ll be in a position to be able to find enough to write about and you’ll write it in a way that engages with the topic and your readers.

2. The Popularity of the Topic

You can have all the interest in the world around a topic but if nobody else shares your interest you’re going to be fighting an uphill battle to build a blog that gets much traffic.

This doesn’t mean you need to choose the most popular topics going around – in fact they may not be a wise choice due to the competition also targeting those niches – however you will want to choose a niche that has some level of demand for content.

There are many ways to do research on this whether topics are popular – here are three that I use:

  1. Google Trends – do some searches on Google trends for keywords around your niches (and compare them) and you’ll see whether the topic you’ve chosen has been growing or shrinking and how it compares to other topics.
  2. Market Samurai – I’ve written about the potential of Market Samurai (affiliate link but it gives you a free trial)tool for optimising posts on your blog for SEO – but it is also a useful research tool in looking at the popularity of topics – particularly the module that allows you to assess how many searches are being done on different tools in Google.
  3. Your Local News Stand – perhaps one of the simplest ways to look for popular topics is to head to a local news stand and look at what publications are being sold there. Not only look at the topics of magazines – but check out what is being written about as hot topics IN the magazines and you might find an emerging sub-niche to focus upon.

Ultimately you’re looking for topics that people are interested in, passionate about, want to learn more on and/or that people want to talk about and interact in a community around. There is an unlimited number of topics and ways to tap into them. Watch TV, talk to your friends, head to a local library, read a newspaper – see what people are into and you could just identify a topic worth exploring.

3. Competition

One of the factors that I see some bloggers failing to acknowledge in the choosing of a niche is how much competition (and how strong the competition is) in their potential niche.

The danger in choosing some popular niches is that you might be competing against some very powerful sites in those niches. While this isn’t always going to be a factor to stop you exploring a niche it should definitely be considered and it can perhaps help you to shape your niche to be something that will give you a competitive advantage.

There are a variety of ways of assessing the strength of competition in niches.

One of the simplest is to simply do some searches on Google to look at how many sites exist for keywords on your topic. This won’t give you an indication of the power of the competition – but it will give you some indication on the ‘size’ of competition and it will identify some sites that you will want to be monitoring.

Market Samurai (mentioned above) is one tool that can take your analysis a little deeper. As highlighted in my recent optimising posts on your blog for SEO post it has a module that will not only show you how many competing sites there are but also how strong they are (around a number of factors). It’ll also identify what type of level you’ll need to get to in order to compete with them.

As you begin to assess your potential competition in a niche don’t be completely put off by niches with lots of strong competition. Instead as you analyse what other sites are doing look for opportunities in two areas:

  • ways to differentiate yourself – as you look at other sites look for gaps in the topic that they’re not covering or things that perhaps you could do that might differentiate yourself. Perhaps there is a sub-niche that everyone is ignoring, perhaps they all ‘look’ the same, perhaps they all approach the topic in the same sort of ‘voice/style’. These things could be things to explore in offering an alternative to the established sites.
  • ways to interact and leverage the competition – as you look at other sites look for places that you might be able to connect with, contribute to and leverage in the building of your own site. Perhaps the competition has the ability to submit guest posts or articles or perhaps they have a forum area for interaction. Find ways to be a genuine contributor to your competition and you might find ways to help build your own site indirectly.

4. Is the Topic Sustainable?

Another factor that I see some bloggers neglecting in the choosing of a niche is consideration of whether the topic is one that they’re able to sustain.

This partly relates to the interest and passion that the blogger has for the topic – but it also relates to the topic itself and whether it is dynamic enough to have content written about it on a regular basis.

  • Will it be possible to keep new content flowing on this topic?
  • If the blog will be a ‘news’ blog – is there enough news or developments happening on this topic to keep reporting on it?
  • If the blog will be a ‘how to’ type blog – Is the topic deep enough to be able to come up with enough tutorials or tips?

A number simple exercises to help assess the sustainability of a blog (depending upon the type of blog you’ll be developing):

  • Brainstorm topics – set aside 10 minutes to brainstorm topics for blog posts. Do you run out of ideas or are they flowing easily? This will give you an indication on how many posts you’ll be able to write.
  • List ‘problems/needs’ of readers – if your blog will be a ‘how to’ type blog list off problems or needs that your potential readers might have that you could tackle.
  • Google News – if your blog will be a ‘news’ type blog – check out Google News for your keywords and see how often news is breaking on the topic. Is there lots of news or is this a topic that only has occasional news breaking?
  • List Products – if your blog will be a ‘product’ related blog – do some research into how many products there are in that category and how often new products are released.

Got the picture? Really it is about doing a little analysis of the topic to see if there is enough in it to keep producing new frequent and regular content. If there’s not enough – perhaps consider either another topic or a different format for your site (blogs tend to do best when they’re updated but you could create a more static site).

5. Is the Niche Profitable?

This won’t appeal to everyone as not all people want to monetize their blog but if it’s a goal to make money from your blog then you’ll want to assess the potential for profit before you start.

There are a few ways to get indications on whether a niche will be profitable – including:

  • Google Ads – do a simple search on for your topic/keywords. Look at what ads Google is serving for those keywords over on the right side (or above the search results). Doing some analysis of these ads can be useful on a few fronts. For starters they’ll show you if any advertisers are actively targeting those keywords. This is handy to know if you’re planning on running AdSense on your blog. It will also be handy to check out who is advertising as they could be potential direct sponsors of your site. The other useful thing to note is whether any of the ads are for products that have affiliate opportunities as they could be products you could promote as an affiliate.
  • AdWords Analysis – another related way to check on the value of a niche is to do some analysis of how much people are willing to pay as advertisers in the Google AdWords program. Just knowing there are advertisers is a healthy sign but they could all be just paying a cent or two to have their ads appear. Using the AdWords Keyword tool will give you a bit more of an indication of what people are paying to rank highest for their ads.
  • Affiliate Products – speaking of affiliate products – do a little hunting around to see if you can find any products online that have affiliate promotions that you might be able to promote. Sometimes this is as simple as Googling ‘keyword affiliate product’ but other times you’ll want to check out affiliate networks like Commission Junction or PepperJam (aff) to see if they have any relevant products listed for your niche.
  • Brainstorm Potential Products of Your Own – what could YOU sell directly to readers? As you’re pondering a niche it could be well worth while keeping in the back of your mind potential products that you might be able to develop to sell from your blog. These might include information products (e-books, training etc), membership areas (where people pay a monthly fee for extra teaching, community etc), personal services (coaching, speaking etc), a physical product relevant to your niche – or something else. More and more bloggers are turning to developing their own products as ways to monetize their blogs so keep this option in your mind from the beginning.
  • What are others in the niche monetizing with? – one of the quickest ways to work out whether there is potential to monetize a niche is to check out what other sites are doing to make money on that topic. Check out the biggest sites first and look at whether they run advertising (and what sort), whether they’re promoting affiliate promotions, what kinds of products/services of their own they sell etc. You might find that you come up with a quick list of things to start monetizing your own site with very quickly by doing this.
  • Market Samurai – I know that Iv’e mentioned Market Samurai already in this series but it’s a tool that also has a monetization module that allows you to look at the profitability of a niche. In fact there are a couple of tools within the Market Samurai system that are worth using when assessing the profitability of a niche. One is in the ‘keyword research’ module which gives you options to look at three factors including the Adwords value of the work, the SEO value and some assessment of whether people are searching with the intent of ‘buying’ or just surfing for ‘information on the keyword. The other module allows you to search for affiliate promotions relevant to your keywords (very handy).

6. What Else Do You Bring to the topic that You Can Leverage?

Previously when I’ve covered the topic of how to choose a blog niche I’ve stopped after exploring some of the above points. However there are almost always a number of other factors that individuals bring to certain topics that can make those niches more sensible choices.

I guess ultimately it comes down to looking at what you have at your fingertips that you will be able to leverage to help you get your blog up and running and working really well.

There are many factors that might come into play including:

  • Expertise/Experience – you might be someone with years of experience in the industry which would give you a real head start in the creation of content and also building authority and profile in the niche.
  • Contacts/Network – perhaps you already have some good contacts with other bloggers and web site owners in the niche that you’ll be able to leverage to help you promote your blog.
  • Established Sites on Related Topics – maybe you already have another blog, newsletter list, website, forum or site on a related topic that you could use to help you launch your new blog.
  • Repurpose-able Content – some people already have a lot of content written for other purposes that they can use as the basis for their new blog (for example I met one person recently who had been training in an area and who had already created hundreds of documents for offline use that could easily be used on a blog).

This list could quite easily go on and on. Essentially you need to do a bit of a SWOT analysis of the topic and see what strengths and opportunities that you uniquely have that will help you to get a leg up into this topic.

Sleep On It

My last advice on choosing a niche for your blog is to take your time and don’t act too hastily. While you don’t want the process to drag out too long – I look back on the 30 or so blogs that I’ve started over the years and wish I’d taken a little more time going through this process. I went through a phase where I impulsively started a series of blogs that I quickly knew were not right for me – if I’d only given the ideas a little time to breath I might have discovered before I started that perhaps there were better ways to use my time going forward.

So take your time – share what you come up with with a trusted friend or two – do a little research into the topic and then, when you’re ready and are in a good position to make a decision – ACT!

Also keep in mind that you might need to go through this process with a number of topics before you find one that fits for you. You’re unlikely to find a topic that fits all of the above criteria perfectly – but hopefully something will stand out to you a little to help you make an informed decision.

Questions for Discussion:

  1. What other factors would you say come into play when choosing a niche?
  2. If you already have a blog – what were the most important factors for you in choosing that niche?
About Darren Rowse
Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn.
  1. I tested my first niche blog on free sites, like, this allowed me to see if there was an interest and if I would like to continue writing about it….

  2. Hm .. I never thought about some of the things you said in here. Specifically about the ” competition ” part.

    What I am curious about is should I focus on competition as much because if I focus on them, don’t I lose a lot of time exploring other while I could work on my own stuff.

  3. I agree with you , before choosing a niche it should be kept in mind that it is profitable and long lasting too. I feel these days the nest niches are design n branding.

  4. Well, it didn’t took long for me to chose my nice (college/study).

    I was in my high school exams when I started a blog and I needed motivation to keep me studying. So I started the blog, explaining all the study tactics I experimented with.

    And now, I still like it, I keep thinking about study tactics and personal development, love it. I’ve been here for 10 months now and a lot of my competitors either quit or just didn’t post anymore. So time is an important factor with blogging, who keeps posting for the longest time?

  5. This is great advice, and carries over to people who aren’t trying to make money with their blog, per se, but are using it to help build a platform for something one step removed. I work with writers all the time, for example, and most of them blog to connect with potential fans and supporters. Yet even there, unless you’re Neil Gaiman or the like, you need to be able to have your blog stand out. Finding a niche even within a crowded space… a way to make your blog unmistakably yours… is critical to growing an audience. Or put another way, there are thousands of “writers journey” blogs, so if you’re going to start a new one, why would anyone read it? Your questions will help people find what makes their blog unique and sustainable, and that’s the key, indeed.

  6. “Brainstorm topics – set aside 10 minutes to brainstorm topics for blog posts. Do you run out of ideas or are they flowing easily? This will give you an indication on how many posts you’ll be able to write.”

    Let’s see, I spent 10 minutes and got 48 ideas. Is that enough?

  7. I originally started my blog as a tool to help me sell a book proposal to agents and publishers. The topic – developing and pitching nonfiction TV ideas – is based on my 10+ years experience developing and pitching TV ideas in the industry, so it was my natural area of expertise, but the impetus came from needing to attract an agent.

    However, it soon became apparent that there was a real need for the kind of focused information (concentrating on non-scripted programming) I was offering (a mix of industry news, industry links, creative stimulus and how-to articles) as people came to the blog and it spread by word-of-mouth and continues to grow month on month. It’s completely exceeded my expectations and has now taken on a life of its own.

    I guess my experience proves all your points: write in an area of expertise about which you are passionate, find a niche within a subject, create lots of useful content, know your market and cater to their needs and then commit to it.

    Although I don’t actively monetise my blog, 90% of my paid work this year has come from people contacting me after reading my blog – and I’ve had opportunities I couldn’t have dreamed of previously. And of course now I have a great platform from which to promote my book when it’s published later this year.

  8. an important factor for many bloggers in deciding what they blog about is the impact/benefit to society thru blogging. if someone wants to start a blog JUST to make money, fine. but some folks prefer to continue to use the blog-o-sphere to help and to improve things (especially of late with soooooo many world disasters).

    and to the top tier, successful bloggers and blog gurus – ask yourself how you can give back too !

  9. My blog niche has been both limiting and liberating, as I’ve found much more to write about than I ever thought possible. Since my blog is a “news” like blog, I have Google Reader set up with a constant stream of articles to give me more ideas. It helps that many of the blogs in my area are more specific to one organization, a type of organization, or a political philosophy; my goal is to focus on the larger picture of my niche world.

  10. I think any blogger shouldn’t think of money at 1st. As suggested in the post he should write for topic he/she has interest or passion.The key is Quality contents and original, with the passage of time traffic grows than he can earn some money from blog also.

  11. Settling on a blog niche is tough to get right the first time. Some people are lucky and find a niche that fits them and is profitable from the start. I made several attempts in the beginning but finally got back to what it was I really enjoy doing, had a strong background in the field and it has been profitable….The other issue you tabled was sustainability. I couldn’t agree more. When creating my photography blog, I knew there would come a point when I would exhaust my own material so I openly solicit photography blog submissions..This is been a tremendous asset since a majority of the content is user submitted, which frees me up to work on writing.

  12. Finding the right topic seems to take a mix of luck, skill, and passion like many other things. The one disadvantage to focusing on something that is often in the news is bringing something new to the conversation, whether you want a few loyal fans or a large general audience. I’m just hoping for a few loyal fans plus a hit or two from future collaborators/employers.

    Articles like this and comments from established bloggers help me try to move towards being more professional (inch by inch). Thanks.

  13. many opinions and writing about niche, but I still do not make a study of nichie possible after this I will get another domain nichie .. thank you with this info

  14. It’s also important that whatever niche you decide to be in that it’s not just a trend that would die away. Many people think Apple ipods are a trend, but listening to music is more of a lifestyle.

  15. All you ducks could be in a row and your niche blog still tanks so if you have some stamina and step-by-step program to follow (31 days post for example) don’t discount the idea of starting 3 or 4 niche blogs at the same time. About every six months my wife and I will do all our reseach and then fire up 10-12 blogs in a week and see which of them get traction and keep our interest versus those that tank. Over two wweks of Christmas we cranked out 23, for example but of those we only really work about half of them.

  16. You are right choose the right niche is the most important thing to be succes in internet also the most difficuld to find it.
    Another sites to find niches are website like how to.. or websites directories where we can find some ideas.

  17. I think you covered all the main topics that need to be considered but I would like to say that the only point that really matters when your only just starting is to blog about something you know and love.

    Have a quick look at the competition for sure and brainstorm ideas but there is no real need to go checking profitability or your competition. hell, if you really enjoyed your topic you should already know how your competition is because it will be the sites you frequent.

  18. Thanks for the post Darren.

    I benefited from points 5 and 6 mostly.

    I started my blog out of what I needed to learn. I am planning a blog to start quite soon on scooters – that is my passion. But in the learning process I created – so that I could find out all these sorts of things first – and blog them so the next guy can do it faster and easier :)

    Enjoy SXSW.

  19. Darren

    Great advice for the new or those who are struggling with their blog. The key factor is to be knowledgeable or commit to becoming knowledgeable in the field you are blogging about. You have to really enjoy it as being committed to something you do not like never works (hence the divorce rate). A mistake that I see people make is that they jump on the popularity pole with the mindset of that it is so popular that the blog will be found OR that there is so much written that topics and ideas will come easily.

    My blog is the company blog for advertising and marketing for small businesses so it is not only something that i believe I have knowledge in but also I am committed to constantly learning new things and sharing with readers and clients.

    Enjoy your trip to the US.

  20. I started out with a blog on Early Music and Choir Directing (, wrote about 3 posts a week for a summer and eventually came to the conclusion that I wasn’t as interested in the topic as I thought I was. I can still think of plenty of stuff to write about, and I know how to develop an audience for it, but the idea of developing the expertise to make that work doesn’t seem fun or inspiring enough.

    After that I started working on my current blog,, and that’s worked a bit better. I’m fully willing to spend my free-time doing the research to become an expert. I feel compelled to see that site be successful.

    The most important factor for me is interest. Am I willing to do the work necessary to become an expert? Am I willing to do a lot of work for free? If I’d do what I’m doing even if I could never make a dime from it, that’s what matters.

  21. I have looked into design and web-design as a niche that has a very high popularity and high average of searches on the internet.

    Also the competition is very high on that niche, but I think I can compete if I did some good SEO for my new design related blog! because I believe that those bloggers about design they don’t really do a good SEO for their blogs, so instead they use share social bookmarking sites too much to promote their blogs which leads me to think I can compete with them!

    Also I have started a social bookmark site for my own to work along with the blog, I still think that social bookmark sites is need more than before for the same reason of high competition niches!

    Finlay I slept over a few nights on it!

    And now it’s the time to ask for advice, I will be glad to hear any!

  22. I know people will disagree with my opinion, but I look at number 5 first before I look at anything else (is it profitable). Before I was able to make a full time living online I had several very successful websites (forums specifically) and got close to 1,000,000 page views on those, yet because the niche was such a low paying one (video games) I wasn’t able to monetize the website very well. Now what I like to focus on building is websites around niches I know have the potential to make a profit – then I see if it’s something I can have enough interest in to blog for a few months. Worst case scenario I can just outsource content creation for it.

    2 cents

  23. Glad to find many new ideas here. I particularly like the idea of looking at your competition and finding sub-niches they may have ignored.

  24. This is a great list, but I think there is one question that should be answered before anything else: Why are you blogging in the first place? Do you just want to share your knowledge or views on a subject? Do you want to brand yourself as an expert in your field? In either of tose cases, you might not particularly care whether the niche is profitable or not, or even how much competition there is. On the other hand, if your aim is to make your blog a profitable business, those things will be a high priority.

  25. I chose weight loss because I’m passionate about health and fitness. I’m always reading as much as I can and I think hanging out at the health food store is as exciting as partying is for other people.

    I’ve struggled with my weight for over 20yrs. So I can share my ups and downs.

    My problem is finding the time. I’m going to start writing on the weekends instead of trying to find time during the week.

  26. This is by FAR the best article I’ve ever read on finding your niche. It took me a long long time to eventually realize my niche (music blog) but I know have at and am actually having FUN blogging!

    Once again, great advice! Wish I would’ve found this earlier! haha

  27. I like how you pointed out that though competition could be considered as a factor in choosing in niche, it should stop us from pursuing our interest and passion in writing about a competitive niche. Once the people like your approach, you will sure stand out in the crowd.

  28. I think interest in the topic is the most important one on the list.

  29. Good post though came very late , i have already chosen my niche.

  30. i think competition is the most important factor, the less competition you have, the more likely you’re gonna win traffic. the competition is very high on that niche, but I think I can compete if I did some good SEO for my new design related blog! because I believe that those bloggers about design they don’t really do a good SEO for their blogs, so instead they use share social bookmarking sites too much to promote their blogs which leads me to think I can compete with them!

  31. Damn, this post got so many information going on, I need to re-read it three times just to get everything. Great one, Darren. Really appreciate it.

  32. I’ve never been able to figure out my blog’s niche yet and your article is the best advice I’ve been given on how to determine the direction I want to take it. Thanks so much for sharing How to Choose Your Blog’s Niche

  33. Hi Darren very informative posts. I like the idea you said you have to find something that interest you and have a potential to monetize the niche…

    This is how one do it with the toll you recommend or basically Google Keyword tools.

  34. I blog in the skin care and diet/exercise/natural health niche-very competitive. I add the medical doctor advantage plus my passion (aka obsession) and I think I have a chance at developing a readership. I’m new to blogging and have a lot to learn about actually making money at it. As a doctor, my ‘day job’ pays for my blogging and web design/tech support costs (aka habit) so I haven’t needed to think about this, but your post intrigues me. I know there are advertisers out there for skin care. I would love advice on maybe 5 tips to getting ad support for new blogs.
    Cynthia Bailey MD

  35. How to choose the right niche is the question I hear more than anything. Great’s also important to be diligent in not straying from that topic until the search engines and readers recognize your value in that niche.

  36. Press Releases are my old flame,got some great outcomes (and still getting) from press release submissions, undoubtedly quickest than article marketing and if performed correctly -you only can imagine. Thanks for the value!

  37. What’s worked for me a couple of times is to segment the market through niche differentiation. Take a large market, and find a small subset that isn’t being served. Then leverage that.

    For example, Area 51 sold $5K+ desktops and did well even despite Dell selling $500 commodity hardware.

  38. I like the part about sustainable. A lot of bloggers run out of things to write after a hundred or two hundred posts. It’s hard to imagine a blog reaching the first 1000th post. I think all new bloggers should plan for at least a thousand post.

  39. Very nice article, I recommend your first point that is blogging on the niche in which you have interest. When new blogger ask me the topic I recommend them that choose your blogging niche where you have much interest, it is easy to write article on field of interest.

  40. I think if you are blogging as a hobby you dont need to worry about what other people doing out there but not sure how long one can be blogging without making some money. I think the people who started blogging almost 5/6 years ago are in a good position right now. Theres so much competetion at the moment unless you got a product to sell or a service to provide its very hard to take blogging as a full time profession because to make money on affiliates or ads you gotta have to be an expert in your field or running more than 20 blogs at a time. Just thought i should share few thoughts as i am trying to take blogging as a profession.

  41. Thanks so much for this post. I found it to be very helpful. I think I may have a niche but I don’t know what angle to take on it. Of the blogs related to my niche, there isn’t many revenue options. I think out of all the ones I viewed only one of them had one ad posting. Is there any ad sponsors that can be used on most blogs no matter the topic?
    Thank you.

  42. Thanks Darren, for a great article. The wealth of information and ideas on niches is going to very helpful.
    Scott R Kelly | Income Rainmaker

  43. Choose the right niche is the most important thing to be succes in internet also the most difficuld to find it. People are lucky if they find a niche that fits them and is profitable from the start.

  44. For me, The Best Blog topic (if we do not have any idea) is a “HOW-TO” Blog. Showing people what we are able to do and how to do it. So it depends on our skills. That’s what I have mentiened in one of my posts.

    Younes TARCHOUN | Software Engineer

  45. My blog is a niche blog about height increase ( It’s hard to get past all the SEO optimizers and the scammers. I’ve managed to build and increase my readership. I’m sure other niche bloggers want to reach out to the masses and not just the hardcore followers to their niche.

    I know my niche is pretty small but of course lots of people want to increase height they just don’t believe it’s possible(via methods other than distraction osteogenesis). So I think this niche is something that already has a hardcore following, has the potential to gain new converts(via good information) and is something I am very passionate about.

  46. Interestingly, one of which you mention “Is the niche profitable”.
    Obviously this is opening my mind to develop more creative ideas.

  47. Darren,
    You have mentioned the point of finding a niche in several posts on your site. If we actually analyze the points you mentioned in this post, we come to one conclusion. Don’t bother blogging! Why? Could anyone out there tell us if there is a subject that has never been covered in any blog on the internet

    My take of your post :
    (no.1 Your interest in the topic) you might be interested but if the topic is very popular (point2.) you will have a lot of competition (point 3)then you might have a lot of difficulty sustaining your interest and setting yourself apart from the competition. As a beginner it will take you a long time to monetize (point5) hence, you get discouraged and stop.

    When sites like problogger started, these points were 100% relevant. Times have changed and the rules of the games are different.

  48. >1. Your Interest in the Topic

    This to me is by far the most important factor. All last summer I was pumped up about starting a blog about my favourite hockey team, the Toronto Maple Leafs. But they started the season horribly and my passion level dropped to almost nothing.

    The blog never went anywhere. Before starting any blog or website make sure your interest level can sustain ups and downs or you will find working on the site to be a burden.

  49. The best topic: Don’t write what you think your readers want. Write what you want to write. Mine is about water resources and management, combined with opinions:

  50. We can also pick a niche that we want to explore. We can make an expert out of ourselves by writing about it. This might require a good dosage of self-knowledge but I think is a good way.

    Didn’t the numerous location-independent guide blogs start as journals of wannabe LIP experts?

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