Over the past few days I’ve had a number of bloggers email asking for advice on how much to charge for advertising on their blogs. I thought I’d open the question up for some discussion.
How much would you charge for advertising on your site?
Of course the answer would vary depending upon traffic, topic, ad type – but let me throw out a couple of ‘hypotheticals’ – well they are actually real life examples from the readers emails.
a) an established site (blog and discussion forum) with 45,000 unique visitors per month (1500 per day) on a niche topic with loyal readership which is growing. How would you determine how much to charge for a banner (468 x 60) across the whole site?
b) a blog with a page rank of 5 with daily traffic levels of 500 unique visitors – mainly coming from Search Engines. How much would you charge for a text link high on the side bar with a title/link and a short description.
c) blog with 10,000 impressions per day looking to sell a variety of ads including the two above (banner and text) as well as skyscraper ads.
So how would you determine how much to charge for advertising? What factors would you consider, what is a reasonable rate to ask? I have my own ideas which I’ll be happy to share once we’ve had a bit of discussion – but I’m interested to know how others make these kinds of decisions. Feel free to contribute below as you feel you’d like.