Nick Denton has a fascinating post regarding a restructuring of the Gawker blog network – it’s calledand in it Nick outlines some of the changes Gawker is making (ending two blogs and reshuffling staff on four others.
The reasons for the changes are five-fold:
- Decreases in Advertising
- Increases in Operational costs
- Despite Cross Promotional Attempts traffic wasn’t sticking on some blogs
- Difficulty in turning around a title (they are either hits or flops and the die is cast early on)
- Desire to shake things up a little and get out of ‘comfortable habits’
Also a number of bloggers are leaving Gawker, others are reshuffling to new positions and a a few new bloggers are joining to head up and write for different blogs.
It’ll be interesting to see what impact the reshuffle has on the Gawker empire.
Update: The NYT has an article on the reshuffle also.