![\"PBEVENT](\"https:\/\/problogger.com\/events\/wp-content\/uploads\/2016\/04\/PBEVENT-Subject-Matter-Experts.png\")
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In our team meeting today I learned that we’ve had over 1,200 responses to the\u00a0survey’s we’ve conducted to help shape our event. That’s 1,200 responses that have helped us understand where you’re at, what you want, what your challenges are, and numerous other ways we can help you with our event.<\/p>\n
From that research we knew we needed to offer more workshops – which means more speakers, more rooms, more AV, more\u00a0staff! Not a small undertaking at all, but we wanted to ensure we were meeting your needs and covering the topics that were most important to you.<\/p>\n
We also wanted to make sure we found speakers who are subject matter experts that can deliver the goods. So we turned to those who are already working with us and who will become regular contributors for ProBlogger year around! It is largely due to their generous commitment to our event and community that we have been able to offer you a bonus track. These speakers will be helping to deliver a lot of the workshops and some will be presenting in other tracks and\/or running half day classes as part of Sunday Sessions.<\/p>\n
I’m very excited to introduce to you our ProBlogger Subject Matter Experts for 2016!<\/p>\n
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![\"Kelly](\"https:\/\/problogger.com\/events\/wp-content\/uploads\/2016\/04\/Kelly-1-e1460096595572-300x300.jpg\")
Kelly Exeter<\/h3>\nKelly<\/span> Exeter<\/a> has been a designer for nearly 15 years. In the past six years she has worked with some of Australia\u2019s top bloggers including Styling You, Fox in Flats and Woogsworld. A blogger herself, Kelly<\/span>\u2018s approach to blog design goes beyond simply making things look nice. She also works hard to ensure the blogger\u2019s brand is enhanced by their blog design, and that the design is incredibly functional too.<\/p>\n As she and her husband own the web and blog hosting company Swish Online,\u00a0Kelly<\/span> is also across the tech side of owning a blog (more than she\u2019d like to be actually!). Swish Online hosts some of Australia\u2019s biggest blogs and as a result,\u00a0Kelly<\/span> has seen pretty much every \u2018thing\u2019 that can take a blog offline \u2026 and knows what to do to ensure these things happen as infrequently as possible.<\/p>\n www.swishdesign.com.au<\/a>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 www.swishonline.com.au<\/a><\/p>\n <\/p>\n Great blog design goes well beyond your site looking really slick or pretty. Your blog needs to be both functional and beautiful. It must *do* something \u2013 for both you and the reader. This presentation will send you home with a checklist of 5 functionality items and 5 design items against which you will be able to critique your own blog design like a pro!<\/p>\n Expect to learn:<\/strong><\/p>\n <\/p>\n Are you familiar with the backend of your blog? Do you know why you should always keep your WordPress version updated? Are you aware of the pitfalls associated with many backup plugins? If not, then I don\u2019t want to alarm you \u2026 but your blog is in danger! Mainly from hackers but also from \u2026 you<\/p>\n This highly practical session will remove the fear you have of the technical side of your blog and show you the simple and easy things you can do to ensure it:<\/strong><\/p>\n In short, this session will ensure that should something terrible ever happen to your blog, you will be able to get it back up and running in less than a day.<\/p>\n <\/p>\n <\/p>\n Jim Stewart<\/a>, CEO of StewArt Media, is a recognised digital marketing expert. Jim is ProBlogger\u2019s SEO subject matter expert and he will be sharing his vast SEO knowledge over the course of the conference, including what are the top SEO tools and why you must be using them and 5 things bloggers do wrong. Jim has worked closely with bloggers successfully doubling traffic and improving site performance. What Jim doesn\u2019t know about SEO and blogging isn\u2019t worth knowing, check out his sessions to take advantage of his wealth of experience.<\/p>\n www.stewartmedia.biz<\/a><\/p>\n <\/p>\n With the right tools bloggers can easily implement SEO on their site. This session will give you practical and usable advice on the best SEO tools and how to use them. Includes Screaming Frog, SEMrush, Google Search Console, majestic, Google Analytics and how to check your rankings properly. You certainly will start using these SEO tips and tools once you see them in action.<\/p>\n At the end of the session you will be able to:<\/strong><\/p>\n <\/p>\n Spend an hour with Jim Stewart exploring the top 5 areas where bloggers go wrong with SEO and more importantly how to fix them. This is for bloggers who want more than a basic introduction into SEO. You will learn strategies to structure your content, improve site speed, site map configuration and how to rank quickly and easily. Implementing\u00a0these strategies in the right order is key to successfully increasing traffic to your website. Jim has done it many times over, just ask him.<\/p>\n Expect to learn:<\/strong><\/p>\n <\/p>\n Jim<\/span> Stewart will be hosting an SEO Masterclass for the benefit of experienced bloggers who are seeking to take their blogs to the next level.\u00a0 Jim<\/span> will demonstrate his techniques for doubling traffic, and is ideally suited to anyone wishing to learn systems for doing SEO themselves. Attendees will be shown strategies to maintain and update their blog SEO, how to create checklists of measurable actions, and the importance of building an audience alongside your SEO.<\/p>\n Attendees will be able to leave with these important learning outcomes:<\/strong><\/p>\n <\/p>\n <\/p>\n Angela Ponsford<\/a> is one half of Dotti Media and is a self-confessed Facebook Ads nerd. She loves geeking out over clients\u2019 Facebook Ad campaigns and figuring out how to get them the best results. Angela also works with clients doing one-on-one Facebook Ads coaching, runs Facebook & Instagram workshops and is the co-creator of \u2018Get InstaSavvy\u2019, an online Instagram course for Aussies.\u00a0When she\u2019s not on Facebook you can find her on the roller derby track as her alter ego, Slingshot Polkadot. She lives just outside Byron Bay with her husband and twin daughters.<\/p>\n www.dottimedia.com<\/a><\/p>\n <\/p>\n Getting seen in the Facebook & Instagram newsfeed is a challenge for already time-poor business owners and bloggers. And Facebook Ads often seem like just another distraction that waste money and produce little results. In this session Angela will show you how you can create simple ad campaigns that don\u2019t blow your budget.<\/p>\n Expect to learn:<\/strong><\/p>\n <\/p>\n Miranda Ivey<\/a> is the co-owner of Dotti Media and is all about the \u2018big picture\u2019 when it comes to social media and online strategy. With over 10 years experience in Marketing and Publicity, Miranda\u2019s goal is to uncover the best version of \u2018you\u2019 possible and sell it to the world. Quite possibly the worlds only roller derby playing social media entrepreneurs, Miranda and Angela of Dotti Media are fast gaining a reputation for delivering high value online workshops and training with a distinctly Australian flavour.<\/p>\n www.dottimedia.com<\/a><\/p>\n <\/p>\n Angela Ponsford and Miranda Ivey will be co-presenting the following Workshop and Sunday Session.<\/p>\n <\/p>\n The secret to high performing Facebook Ads isn\u2019t just about having the best copy or images; you have to be targeting the right audiences. In this eye-opening session, you\u2019ll learn how you can turn your website traffic and even video viewers into ready made audiences for your Facebook Ads.<\/p>\n Expect to learn:<\/strong><\/p>\n <\/p>\n A workshop for bloggers who are ready to sell their ebook, products or online courses. Learn tips on how to write authentic ad copy, find the best target audiences and set the right budget that suits you. Then we\u2019ll dive into setting up ads in the Power Editor and finally reading the results so you know what\u2019s working, what\u2019s not and when it\u2019s time to change things up.<\/p>\n Expect to learn:<\/strong><\/p>\n <\/p>\n <\/p>\n Kate Cook<\/a> has been a Digital Marketing Consultant and Social Media Specialist for over 5 years. Starting her career working in agency and later moving to head up the social media marketing for Domino\u2019s Pizza Enterprises, Kate has a breadth of experience across a multitude of industries. Kate shares her digital marketing learnings on her blog Small Paper Things.\u00a0Small Paper Things Blog has been shared across social media more than 80,000 times and has recently been recognised as one of Australia\u2019s Best Business Blogs for 2016.<\/p>\n www.smallpaperthings.com<\/a><\/p>\n <\/p>\n This session will be for anyone looking for some hacks and ideas to build an effective social media strategy to support their blogs. It will help you to identify which channels to choose to invest in, how to optimise your existing strategy and the best tools you can use to manage your efforts.<\/p>\n In attending this session you will gain a greater understanding of:<\/strong><\/p>\n <\/p>\n These days, there are so many ways to collect an incredible amount of data around our online content efforts, but what\u2019s the use if we don\u2019t know what data we\u2019re looking for or what impact it can have on our blogging strategy? In this session I will take you on what a typical \u201cdata dive\u201d looks like for me. Which analytics tools I use, what I look for, the insights I derive and how it helps me to improve my content strategy.<\/p>\n In attending this session you will gain\u00a0a greater understanding of:<\/strong><\/p>\n <\/p>\n <\/p>\n Jeanette Jifkins<\/a> is really passionate about identifying the practical legal solutions that fit your business. Her strategy is to ensure that legal problems are avoided, or at least contained and managed quickly in the unlikely event that they occur, to give you the opportunity to stay focused on growing your business with confidence.\u00a0With more than 17 years experience helping over 1000 clients protect their business both large and small, Jeanette has a range of strategies that give her clients clarity and certainty in the ever changing online world.<\/p>\n www.onyxonlinelaw.com<\/a><\/p>\n <\/p>\n You\u2019ve started a blog (or are wanting to), your traffic is growing and you\u2019re gaining traction and popularity. The last thing you need is legal problems derailing your plans.\u00a0Would you like to avoid legal issues in the first place; have the confidence to respond to problems if they arise; and know when you do and don\u2019t need to call for further legal advice?\u00a0This session is designed to help you understand some of the most common legal issues facing Bloggers and to give you some strategies to deal with them.<\/p>\n Expect to learn:<\/strong><\/p>\n <\/p>\n <\/p>\n Sam Nordberg<\/a> shows people just like you how to take their passion and knowledge and create an online course that sells. With over 10 years\u2019 experience training others, she\u2019s taught a huge range of people including training members of the Australian Defence force, Emergency Services, Government Departments and Surf Lifesaving Foundation. She knows how to make the process quick and easy, so you can leverage your business and have a bigger reach.<\/p>\n www.samnordberg.com<\/a><\/p>\n <\/p>\n Everyone is talking about online courses at the moment. You\u2019ve heard that an online course is a great way to grow your business, and increase your income, but it feels overwhelming\u2026 right? Maybe you\u2019re not sure how to pull it all together\u2026 or maybe you\u2019re not even sure where to start? Maybe you don\u2019t see how it would work for you? Course creation doesn\u2019t have to be scary and can work for everyone. In this session Sam will take you through how to turn your passion and knowledge into an online course, to generate warm leads or build leveraged income into your business.<\/p>\n Expect to learn:<\/strong><\/p>\n <\/p>\n It\u2019s time for rubber to meet the road (or pen to meet the paper). During this Masterclass, we\u2019ll focus on creating your full course outline and building your first chunks. Key Learnings:<\/strong><\/p>\n <\/p>\n <\/p>\nFundamentals Session<\/h3>\n
The 5 + 5 formula for great blog design<\/h4>\n
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Workshop Session<\/h3>\n
Getting Your Back-End Under Control<\/h4>\n
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\n![\"Jim](\"https:\/\/problogger.com\/events\/wp-content\/uploads\/2016\/04\/Jim-01-e1460093676856-300x300.jpg\")
Jim Stewart<\/h3>\n<\/h3>\n
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Tools, Tactics & Techniques Session<\/h3>\n
Top SEO Tools and How To Use Them<\/h4>\n
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Workshop Session<\/h3>\n
Bloggers\u2019 Top 5 SEO Blunders\u00a0and How To Fix Them<\/h4>\n
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Sunday Session<\/h3>\n
Double Your Traffic Using This Step-By-Step System<\/h4>\n
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\n![\"Ang](\"https:\/\/problogger.com\/events\/wp-content\/uploads\/2016\/04\/Ang-Square-Headshot-1.6MB-300x300.png\")
Angela Ponsford<\/h3>\n<\/h3>\n
Tactics, Tools & Techniques Session<\/h3>\n
Beyond the Boosted Post \u2013 Get Results from your Facebook & Instagram Ads<\/h4>\n
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![\"MirandaIvey\"](\"https:\/\/problogger.com\/events\/wp-content\/uploads\/2016\/04\/MirandaIvey-300x280.jpg\")
<\/p>\nMiranda Ivey<\/h3>\n
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Workshop\u00a0Session<\/h3>\n
Converting Web Visitors & Video Viewers into Fans & Customers<\/h4>\n
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Sunday\u00a0Session<\/h3>\n
Get Launch Ready with Facebook Ads<\/h4>\n
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\n![\"IMG_0821\"](\"https:\/\/problogger.com\/events\/wp-content\/uploads\/2016\/04\/IMG_0821-e1460096807144-300x300.jpg\")
Kate Cook<\/h3>\n<\/h3>\n
Fundamentals Session<\/h3>\n
Building a Social Media Strategy to Support Your Blog<\/h4>\n
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Workshop Session<\/h3>\n
Understanding The Data That Will Help You Be a Better Blogger<\/h4>\n
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\n![\"IMG_3656_med\"](\"https:\/\/problogger.com\/events\/wp-content\/uploads\/2016\/04\/IMG_3656_med-e1460092868769-300x300.jpg\")
Jeanette Jifkins<\/h3>\nFundamentals Session<\/h3>\n
Common Legal Issues For Bloggers<\/h4>\n
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\n![\"ProBlogger](\"https:\/\/problogger.com\/events\/wp-content\/uploads\/2016\/04\/ProBlogger-Natural-Pic-1-e1460094697926-300x300.jpg\")
Sam Nordberg<\/h3>\n<\/h3>\n
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Workshop Session<\/h3>\n
Anyone\u00a0Can Grow Their Business With an Online Course<\/h4>\n
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Sunday Session<\/h3>\n
Course Creation Masterclass \u2013 Creating your course<\/h4>\n
\nThis is a hands on masterclass, where you will write, build and get hands on input with creating the beginning of your own course.<\/p>\n\n
\n![\"Alita\"](\"https:\/\/problogger.com\/events\/wp-content\/uploads\/2015\/06\/Alita-e1434348959888-300x300.jpg\")
Alita Harvey-Rodriguez<\/h3>\n