{"id":6781,"date":"2017-03-27T07:53:06","date_gmt":"2017-03-27T12:53:06","guid":{"rendered":"https:\/\/problogger.com\/events\/?page_id=6781"},"modified":"2017-03-27T07:53:06","modified_gmt":"2017-03-27T12:53:06","slug":"self-promotion-problogger-events","status":"publish","type":"page","link":"https:\/\/problogger.com\/events\/self-promotion-problogger-events\/","title":{"rendered":"Self-Promotion at ProBlogger Events"},"content":{"rendered":"<p>ProBlogger Event is a great place to network, make new connections and collaborate with other bloggers. As the event has grown we\u2019ve naturally been getting more questions and interest in how to promote yourself and your business. We\u2019d like to offer some guidelines and tips on how to do this in a positive way that doesn\u2019t commercialise everyone\u2019s event experience and change the nature of PBEVENT.<\/p>\n<p>We reserve the right to offer sponsorships to help make this event happen. This enables us to\u00a0keep blogger tickets below normal industry rates for an event of this calibre. As such we want to ensure that un-sponsored activities don\u2019t detract from the focus of our event and our ability to meet the needs of official sponsors.<\/p>\n<p>What do we mean by \u2018un-sponsored activities\u2019? Well, we really just mean being respectful of our event, sponsors, speakers and attendees. Here\u2019s some examples that don\u2019t fit with that:<\/p>\n<ul>\n<li>Handing out flyers, promotional items, samples or offering services. Officially it\u2019s called \u2018suitcasing\u2019 and makes you look like an annoying sales person. Bloggers don\u2019t want to be sold to while they\u2019re trying to connect and network. There are better ways to promote yourself or your business (see below).<\/li>\n<li>Bloggers or brands organising events to take advantage of all the bloggers in town and trying to pass it off as an official ProBlogger event \u2013 no explanation needed why that\u2019s not cool, right? Ok, maybe it does. Officially it\u2019s called \u2018outboarding\u2019 an event. It takes people away from official events and activities that us and the event organise or sponsors have paid to support. It\u2019s also letting someone else pick up the tab for conveniently bringing everyone together in one place, without adding any value to the event for the majority of attendees.<\/li>\n<li>Using the ProBlogger brand to offer attendees discounts and specials to try and get business without adding any value to the event.<\/li>\n<li>Hijacking the official #pbevent hashtag or Facebook group to promote yourself or your sponsor, especially with promotional messaging or offers.<\/li>\n<li>If you\u2019d like to interview PBEVENT speakers for your podcast or video, please respect their time and commitments and consider contacting our team to see if it would be appropriate.<\/li>\n<\/ul>\n<h3>So how do I make the most of the opportunity?<\/h3>\n<p>ProBlogger Event is about the community and meeting face to face. So be social and network! Start a conversation and get to know people. Focus on relationships first and if it\u2019s appropriate you can sell or pitch later.<\/p>\n<p>We totally get that it\u2019s hard to stand out in the crowd and for people to remember you after the event. Take business cards if you want to, and feel free to give someone you meet a fun badge or small gift \u2013 just don\u2019t stand on a corner trying to hand them out to everyone! We also print your blog name\u00a0on your name badge, so start following each other and then follow up after the event.<\/p>\n<p>If you\u2019re a brand or agency and want to do something at the event then get in touch about sponsorship opportunities by emailing <a href=\"mailto:eventadmin@problogger.net\">eventadmin@problogger.net<\/a>.<\/p>\n<h3>Can a brand sponsor a blogger to attend the event?<\/h3>\n<p>Some attendees contact brands to help them cover costs of attending the event. Here\u2019s some guidelines on what you can offer them:<\/p>\n<p><strong>Thank them on your blog and social media.<\/strong> You can offer them advertising and editorial on your blog and social platforms and you can use the official event hashtag #pbevent to mention they are sponsoring you to attend. Just don\u2019t use it to promote your sponsor or their messages\/offers or infer they are a sponsor of the event. Spamming the official event hashtag or official sponsor hashtags also annoys the audience trying to follow the event content and will have the opposite effect of what you\u2019re trying to achieve for your sponsor.<\/p>\n<p><strong>Wear their brand.<\/strong> You can wear branded clothing or other apparel (bags etc), but don\u2019t try and hand them out for others to wear. A side note to brands \u2013 recruiting a whole bunch of bloggers to wear your branded stuff isn\u2019t clever \u2013 it\u2019s kind of uncool.<\/p>\n<p><strong>Add them to your Business Cards.<\/strong> As for anyone at the event, handing out flyers or distributing other promotional materials won\u2019t be appreciated. Consider adding your sponsor to one side of your business cards and if people show genuine interest in your sponsor then have a chat about it \u2013 word of mouth is powerful!<\/p>\n<p><strong>Host a Private Party.<\/strong> You could offer to host a private party for your sponsor, but not on-site at the event venue without endorsement by PBEVENT organisers. Only official event sponsors can use the ProBlogger Event brand or use the official event hashtag #pbevent in association with the promotion of their event. If your sponsor would like to host a party at the event we would be happy to discuss, please get in touch with us at <a href=\"mailto:eventadmin@problogger.net\">eventadmin@problogger.net<\/a>.<br \/>\nWe look forward to welcoming you to our events in 2017\u00a0and thank you for helping us to make this a wonderful community for bloggers to learn, network and have fun.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ProBlogger Event is a great place to network, make new connections and collaborate with other bloggers. As the event has grown we\u2019ve naturally been getting more questions and interest in how to promote yourself and your business. We\u2019d like to offer some guidelines and tips on how to do this in a positive way that&#8230; <a class=\"read-more\" href=\"https:\/\/problogger.com\/events\/self-promotion-problogger-events\/\" title=\"Self-Promotion at ProBlogger Events\">read more<\/a><\/p>\n","protected":false},"author":14,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Self-Promotion at ProBlogger Events - ProBlogger Training Events<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/problogger.com\/events\/self-promotion-problogger-events\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Self-Promotion at ProBlogger Events - ProBlogger Training Events\" \/>\n<meta property=\"og:description\" content=\"ProBlogger Event is a great place to network, make new connections and collaborate with other bloggers. 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