How to Maximise How Many People See Your Posts and Deepen Reader Engagement

If on publishing a blog post you immediately start thinking about the next – this episode is for you.

Most of us spend a lot of time on the content we publish but if we don’t take a few simple steps AFTER publishing much of that hard work will be wasted.


This week I received a question from Susan – a long term listener of the podcast. She asked:

Darren, thanks for your podcasts so far. I have a question that I hope you might have some insight on. I’ve been working hard on my blogging workflow after hearing your podcasts about bloggers block.

I feel like my idea generation is going well and that the writing and completion phases are great but I can’t help but wonder if there is more that I should be doing after I hit publish and wonder if you could give me some tips into what I should be doing before I move on to writing the next post.

This is a great question and one I wanted to dive into with a podcast. Before I do you might like to listen to the series on Beating Bloggers Block that Susan mentions where we discuss how to come up with post ideas, give some tips on getting into the writing flow and talk about how to get your posts polished and published.

In This Episode

In this new episode (which you can listen to above or on iTunes or Stitcher) I want to suggest 5 things that you should do AFTER you hit publish on your next blog post to help your post to get seen and read by more people and to help draw those readers into your blog and to start to engage with you.

In this episode I share tips on:

  1. How to Socialise Your Blog Posts for Maximum Effect
  2. Optimising your Posts for SEO (I’ve got an episode digging more into this 2 episodes time)
  3. Repurposing Your Content (I spend quite a bit of time on this)
  4. Deepening Relationships with Your Readers
  5. Extending Your Ideas in Future Content

Tools Mentioned In This Post

I mentioned a few tools in this episode (also check out my 19 Blogging Tools Episode)

Further Reading

As promised – here are some articles we’ve published on the ProBlogger blog and a podcast that I previously recorded that go deeper into some of what I covered in this episode.

How did you go with today’s episode?

What would you add to my tips on what to do after you hit publish on blog posts? I’d love to learn what you do, particularly your thoughts on repurposing content.

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  • Marc Miller

    I hold a weekly Blab session on Monday evenings at 8 PM (GMT-6) CT. I hold a discussion based on a previous blog post. We send out an e-mail on Sunday evening reminding my list. I send another e-mail on Monday midday to only those who opened one the previous two weeks announcements. Check this out at

  • JoAnn Jordan

    I love so many of the ideas. The idea of adding polls especially to an older post is something new to me. Which poll plugins do you recommend?

  • Darren,
    Wow, that episode was packed with good nuggets, thanks for putting in the time and for making a difference!

    Here’s a valuable, but quite unknown editing step I take before I hit Publish: I use my Mac’s “Text to Speech” function to read my post aloud. I follow along on the page and you wouldn’t believe how many subtle grammar/style slips I discover. Hearing another voice read the post makes editing so much easier. On a Mac, it’s under System Preferences – Dictation & Speech.

    I wrote about it as part of “My In-Depth Guide to Creating a Blog Post,” which references your work. Here’s the link:

    Thanks again!

  • Louise Scott

    I am busily taking notes. I have lots I want to say but I just want to keep listening… 🙂

  • Great that you mention the comments on the blog. A lot of my comments on my posts come from Twitter, Facebook, and Instagram when I promote the post. How do I quantify that, especially when I am pitching to brands as engagement is an important factor? Thanks!

  • Draw Curiosity

    I have been considering making a blog with YouTube videos (short version), with an extended version in their blogpost, and releasing them together (driving traffic to the blog from the video, but also for people who find the post, they will see the video embedded in the post). Is this a good way of “repurposing” content, or would you be doing this differently?

  • Repurposing is extremely compelling and a bit intimidating. I’m focused right now on profiling exceptional leaders and women in the vanguard of their fields…they are extremely compelling stories, and they are offering advice to new leaders, but outside of a thematic book (cogitating on that) how would you consider repurposing content like this?

  • Sophia Sakoff

    Amazing information Darren. Thank you so much for your time and efforts. I wish I had found these resources last year when I started a blog, and then quit out of frustration. I’m just getting started again with a new blog and business model, and your blogs and podcasts have been incredibly helpful!

  • carlingdoodling

    Just hit publish on a new article this morning. Now I can extend this to another post on about a park in Tokyo? I forgot to share the link hahaaha sorry!

    Thanks for this Darren!