Description
I am looking for a professional copywriter whom has a passion for our niche of treating DEPRESSION AND ANXIETY with science validated natural medicine. It will particularly suit someone whom has suffered from DEPRESSION AND ANXIETY and will gain motivation in writing blogs and articles aimed at CURING this horrible condition. An understanding of Natural remedies and biochemistry would be an advantage too. The writing will entail converting complex medical jargon into easy, enjoyable and beneficial reading.
I am a Naturopath and have a very large and informative website on Natural remedies. However, it’s too broad and topics range from Cancer, Cardiovascular health to Quit smoking. My aim is to start a new ‘affiliate marketing’ website totally devoted to DEPRESSION and ANXIETY. The aim is to lead readers in the correct direction and to the most effective resources. Too many scour the web and order ineffective and worthless remedies.
The site will show visitors relevant reasons to purchase specific herbs, nutrients, my own ebooks, etc to alleviate depression and anxiety effectively. However, our ambitious aim is to generate sales within 4 to 5 months of launch. The commission from these sales will be recycled back into ‘paying you’…the copywriter. Without these initial, rapid sales from launch, we will fail. Thus, only a very skilled copywriter with extensive and proven ability to ‘write copy that converts’ will be considered.
Sales within 4 to 5 months of website launch? Sounds impossible? That’s our aim! We understand google rankings take ‘time’ and the age of a site is a factor. However, by using correct SEO methods, traffic can be driven to site through a multitude of methods. It’s CRITICAL that those applying for this job HAVE EXTENSIVE UNDERSTANDING OF SEO MARKETING and how to write for sales.
REQUIREMENTS
An above average writer with English being your first language (being born and raised in the US, Canada, UK, Australia, New Zealand or another English as first language country).
Only for individual writer. This is a ghostwriting position and I will retain all rights to the work.
Articles and blogs must be 100% original and pass copyscape.
Writing style: To achieve our monumental goals, our writing criteria is very high. We supply you with broad, concise guidelines on how to specifically write for the new website. Generally, we have three criteria…
- Clear, easy to understand and encourages a call to action.
- Authoritative – fully referenced blogs with journal articles from established platforms such as http://www.ncbi.nlm.nih.gov/pubmed
- We want writing that is at once informal and authoritative. Your writing should invoke the feeling of having a discussion with a good friend—a good friend who happens to be extremely eloquent and well read on the topic at hand (more explained in our writing guide).
Be open to the challenge of incorporating our current range of ebooks into this new topic. Eg: Our ebooks on cancer and cardiovascular can be linked to our topic of Depression. Basically, working with us to plan site direction, prioritize blogs, Planning and writing email campaigns, marketing campaigns, etc.
Experience with creating strong Viral Content that gets Real Attention and Shares. Content must capture website visitors attention, make a strong first impression and establish credibility. Headline structure is very important! Then keep the reader fully engaged, leading them to confident action!
I keen understanding how Affiliate websites work. Apart from in depth information on Depression, you’ll be required to do product reviews.
Understand how keyword research works.
Editorial experience (we have several unfinished ebooks requiring attention).
Possibly include images with the blogs. Capturing the emotion of the blog within the image (using websites such as https://pixabay.com/).
Responsible! – When you have become accustomed to ‘what we want’ and ‘provide to our satisfaction’, we give you more free reign. You start chosing the topics, images, keywords and add the content to WordPress (using Meta descriptions, etc) along with affiliate links. Once at this stage, one blog a day can be achieved. This is ‘auto-matic pilot’ and our main objective.
Understand the process of CTA (call to action) and how to effectively place them into blogs that are passive (not too spammy) but effective.
Experience using WordPress
Work fast! Without writers block.
Email marketing experience (the new website will garner emails from a free ebook give away. Thus content needs to be created).
Create super persuasive LANDING PAGES that SELL (literally, being able to sell ‘Ice to the Eskimos’).
Willing to put in the BEST effort for 750-3000 word articles, involving research and referencing. These articles will take even the fastest working copywriter time. We must never compromise ‘time for quality’, so these longer articles we’ll expect 2 per week.
Possible daily or every 2nd day blogs (these will be shorter than the more thorough 2,000 word blogs). A technique is provided on how to achieve regular daily posts very quickly.
Resourceful and able to research Pubmed, Google Scholar, and elsewhere to find necessary information and sources. Use in-text style citations with referencing where necessary.
Able to work with jig saw puzzles! Often, the information we provide is ‘all over the place’ and it takes a very settled mind to piece it together and connect the dots to produce a piece of art.
Follow all editorial guidelines, but think creatively and openly suggest improvements you see.
Be capable of writing effective and influential product reviews
HIRING ON A TRIAL BASIS ONLY to begin with…
The purpose of the blogs are to engage readers and direct them to our affiliate offers. Whether they buy or not, depends on the quality of the blogs and articles. Thus ‘sales’ is a measuring stick to writing abilities and will be the deciding factor to retain or dismiss a new copywriter.
If your work converts and produces sales for us (4 to 5 months), then we are likely to have a long term working relationship. The goal is to increase sales, allowing us to INCREASE COPYWRITER PAY. So it’s a WIN-WIN scenario.
PAY RATE
The strategy is to GROW SITE SALES – GROW YOUR PAY RATE. We are only new, so pay rate is not high end to ‘begin’ with. You need to WANT this copywriting position because of the niche topic (Depression and Anxiety), so you can enjoy what you write about.
The following pay rates are only a ‘suggestion’. I’m open to negotiate...
$10 AUD – 500-750 words (one-a-day quick ‘spin’ articles).
$20 AUD - 1,000 minimum word blog
$50 AUD - 2,000 minimum word blog
$60 AUD - 3,000 – 4,000 word blog
Unlimited revisions! Expect these estimates to increase as our sales increase. Thus…
PRIORITY WILL GO TO COPYWRITERS WILLING TO HELP US IN THE INITIAL START UP (Minimum 12 months)
Our success = Your success, and provided it’s a ‘niche you’re passionate about’, it would make sense to include a few FREE blogs for us (minimum time to create) – these will help us increase our rankings, increase earnings, thus increase your pay rate too. Copywriters offering 1-2 high quality 750+ word blogs PER DAY for the first 12 months will be given priority. We negotiate! those free posts won’t occur unless I’ve provided at least a certain amount of paid work per week (eg: Two 2,000 word articles). Note: The FREE blogs can be done relatively quickly, no longer than 20-30 minutes. Goal is to reach 600+ blogs by 12 months.
How does that sound? Fair? Please write and MAKE YOUR BEST OFFER.
TWO HOUR TEST
Depending on application numbers, we may issue the few remaining applicants with a TWO HOUR TEST. I’ll provide you with a boring quarter of a page blog on a health topic. Your task is to re-write the blog to sound interesting and engaging. This is a PAID test.