Description
Content Marketing Manager - Growing Health And Wellness Startup (Virtual)
BUT FIRST -- THE PERKS.
How would you like to...
- Work from home,
- Manage your own schedule,
- Join a positive and upbeat team and
- Help solve problems and make a positive impact in people’s lives every day
While our culture is casual and our schedules flexible, everyone on our team is smart, focused and driven. We understand you have a life, and we think that's awesome! And also -- we'd like to be a part of it!
TELL ME MORE...
Celebrity Nutritionist, Cynthia Pasquella, and the Institute of Transformational Nutrition are looking for a self-motivated Content Marketing Manager with a strong entrepreneurial spirit to oversee our content strategy and execution, and manage our online presence and brand.
The Institute of Transformational Nutrition is revolutionizing the standard for online nutrition coaching certification programs.
We're breaking down outdated "eat this, don't eat that" methodologies and instead supporting people with uncovering the root cause of their struggles with diet and health. Certified Transformational Nutrition Coaches who graduate from ITN are not only changing the way people think about food and health, they're changing the world!
About ITN
The Institute of Transformational Nutrition was founded and is led by Cynthia Pasquella, CCN, an industry leader with real-world experience creating a successful business that includes best-selling books, global media attention and an award-winning product line. She is known as the most sought after transformational nutritionist in the health community.
Cynthia is also famous for inspiring millions of women to discover what they're really hungry for so they can finally make peace with food and themselves.
ITN makes a difference far beyond its industry through scholarships for U.S. Veterans and support for charitable organizations such as Just Like My Child Foundation, which works directly with leaders in Uganda and Senegal to enhance leadership capacity and motivate citizens towards self-reliance and empowerment that will sustain the community into the future without further aid.
YOUR MISSION, SHOULD YOU CHOOSE TO ACCEPT IT
- Contribute to our company by curating and marketing interesting, meaningful and valuable content for our brands
- Own the editorial calendar
- Managing our style guide and ensuring consistent voice, look, and feel, for all content
- Work hand in hand with our Content Creator to manage content that may include but is not limited to websites, blogs, promotion, social media channels, podcasts/webinars, interviews, and video scripts
- Design campaigns and promotions to increase site traffic and audience reach, and brand awareness
This role goes way beyond just posting on our social media channels, you will develop and implement strategies to grow our fan base, traffic, community engagement and brand presence. You will come up with creative opportunities to grow our following and increase engagement – using advertising, analytics and the latest industry platforms.
And after we succeed in getting this marvelous content you've created in front of our audience, we love to look at how it performed. Therefore, you would review and analyze metrics and performance, and provide strategy recommendations.
You will feel comfortable working at both the strategic level (generating innovative ideas for how to do things better) and at the tactical level (writing content, formatting blog posts in wordpress, conducting SEO, responding to facebook comments etc).
You are invited to creatively problem solve and take ownership for your work. You will be self-motivated and take initiative to always make things better.
We are located in the Pacific Time Zone and this is a full time remote position.
ALL ABOUT YOU
- Proven experience with online content writing and/or content management experience
- Expert at social media having mastered techniques for growing a brand’s audience
- Knowledge of jargon and concepts in the health/wellness/nutrition industry
- Clear understanding of how content marketing, email marketing, SEO, paid traffic and social media all interact and have experience developing and analyzing campaigns, funnels, opt-ins, etc.
- Ability to write really good, and understand what's wrong with the first part of this sentence, including excellent proofreading and editing skills
- Ability to write in a conversational tone and using a "voice" consistent with our brand messaging
- Experience researching, writing, and posting visually engaging blog posts (1,000+ words) in WordPress with a good eye for layout and formatting
- Experience implementing advanced SEO practices
- Critical-thinking skills and demonstrated ability to use analytical tools, particularly Google Analytics, to measure, track, and split test data on performance, opt-ins, conversion rates, CTR, etc.
- You are strategic, creative and resourceful and always find a way to make things happen.
- You enjoy working in a fast-paced environment where deadlines must be met. A little hustle doesn’t scare you!
- You can self-manage and make informed decisions quickly.
- Team player, comfortable working cross functionally and virtually
- Graphic design experience a plus
READY TO JOIN THE FUN?
Our mission is to help people worldwide experience transformation and live their dreams, and the truth is, we can't do it without you.
Sound like fun?
Let's talk!
And please don't delay and miss out on this opportunity! We're planning to fill the role with the first person who blows our socks off. Compensation is competitive and commensurate based on experience
Please read directions carefully, if your application is incomplete, it will not be considered.
Apply now by emailing [email protected] with Marketing Manager in the Subject Line, including the following:
- Work Samples – please provide some relevant samples of your work. Include links to social media accounts and groups that you’ve managed, the dates you were managing them, and most importantly, the results you achieved, please be specific.
- Cover letter– BRIEF cover letter including the answers to the following questions:
- What appeals to you most about this job?
- Why are you a good fit for this position based on the required skills?
- What editorial platforms and social media management tools do you like to use?
- Resume
We look forward to meeting you!